Ezra Doty SVP, Business Development of Global Digital Initiatives Universal Music

Ensuring that you are monetizing your content no mater the channel of distribution is the goal of every executive in attendance at Advanced Media Forum. The Universal Music Group distributes its content in nearly every channel available to the brand. Ezra is the perfect executive to take us through this process for your brand.

• Distributing content in a way that can be monetized, tracked, and protected
• Ensuring the platform selected is the correct one for your audience
• Constantly re-examining, adapting, and improving your current reality

Jack Jia CEO Baynote

Customers have many changing roles: father, son, audiophile, and news junkie. If you’re using behavioral targeting to advertise to web visitors then you are wasting opportunity. Instead, let your customers segment themselves so you can dynamically show them the media or content they want based on their role or mindset – right now.

Get beyond explicit voting, tagging or surveys that only measure the vocal minority. Instead, listen to the silent majority by tapping the Invisible Crowd of website visitors that come to your website everyday. The Invisible Crowd will tell you what interests are emerging on the website to increase engagement time, reduce bounce rates and improve profitability through advertising and products sales.

David Payne EVP & GM CNN.com

One of the most important things to determine when developing online content is if your consumers are willing to pay for it. If you think they will; how do determine the value of your content? Is a straight subscription model the way to go in order to keep your experience as streamlined as possible or should it be supplemented with ad|revenue to drive more traffic? These are the difficult questions that David and his team at CNN.com face on a dally basis. Join David as he takes you through the do’s and dont’s of creating a profitable business.

• Restructuring your current business model to maximize long-term ROI
• Understanding the potential worth of an eyeball to your brand
• Ensuring you have a multi-faceted business model with a long-term balance sheet that shows your potential success
• Examining the potential of a subscription model with an ad-revenue model as opposed to simply one or the other
• Understanding the external benefits to your brand and your site by dropping (some) walls from around it
• Realizing that steadfast determination and unilateral decisiveness don’t necessarily get you the results you crave

Juan Dewar CEO Tira Wireless

• Realizing the practical realities of going mobile
• Focusing in on the inherent differences of mobile and online
• Understanding the hurdles that you are going to face and here are a set of best practices
• Examining specific initiatives which media companies need to tackle to be successful in the mobile space
• Understanding the true definition of mobile content life cycle management
• Examining the technology and tool side of the mobile spectrum
• Realizing the progress that has been made over the past 12 months

	Chris Petrovic VP Biz Development New Media Playboy
	Alhby Galuten VP Digital Media Technology Strategy Sony Corporation of America
	Meyar Sheik CEO & Co-Founder Certona

As a brand or media company the chances are that you have content readily available for distribution, however is that content suitable for distribution through new media platforms? How do you determine if your content is “Recyclable”? Is it time to create separate budgets for online and mobile content? Join our panel of selected industry experts as they take us through the thought process involved in determining when to reuse and when to create content in order to as to maximize your consumers experience with your brand.

• Understanding and playing to the strengths of your brand
• Do you have relevant and valuable content to reuse?
• Are there partners out there that can either give you content or use your content?
• Making decisions on content with the goal of serving your users

Shari Leventhal CMO Firebrand

• Effectively distributing content in multiple channels
• Ensuring you have an “appropriate” business model for each channel
• Remember to be flexible in your thinking and actions
• Monetizing everything you do to ensure ROI from every channel

Maria Thomas SVP Digital Media NPR

The only way for your organization to survive is by making the most money for every penny we spend, however how does having this mindset affect your consumer engagement capabilities? Maria has discovered how to effectively engage with her consumers while monetizing NPR’s efforts without employing an in your face attitude towards ad|revenue. Learn how to monetize your content and traffic while maintaining your consumers’ happiness.

• Realizing that straightforward advertising might irritate your consumer base
• Discovering alternative revenue streams while partnering with traditional advertisers
• Seamlessly integrating revenue generating tools without affecting your user experience
• Ensuring that all monetization of your site is using your brand’s tone and character
• Ensuring that your bottom line is the long term life value of the essence of your brand as opposed to this month’s numbers

“Fire Side” Chris Petrovic VP Biz Development New Media Playboy

Finding ways to engage with your consumer in the way that he or she prefers is a tough task. Aided by a world renowned brand Chris has found more than one solution to this difficult initiative. In a unique interview setting Chris takes you through how you can do this with your brand in speaking to your customers.

• Understanding the various and specific ways that your consumers are ‘connected’
• Speaking to each consumer through his/her most comfortable channel and introducing other channels to him/her which will support his/her lifestyle
• Customizing your model to your target
• Realizing which channel is each consumer’s ‘glue’ to your brand
• Continually renewing your brands offerings to service your consumer through the easiest possible means

Stephen McKenna VP of Media & Entertainment Hewlett-Packard

Market leaders in the media and entertainment industries, along with the service providers of broadband communications, are tasked with managing resources/assets that are growing at a astronomical rate. Stephen will explore the growing media responsibilities in harnessing, optimizing, monetizing, protecting, and developing new revenue streams with media content. Learn how new media affects your brand and those who engage with it.

	Chris Brunner Vice President, Mobile Content and Services Univision Online
	Scott Kelliher Director of Mobile Advertising Virgin Mobile USA
	Tim Solt Senior Vice President, Sales go2 Media, Inc

Consumers want to engage with your brand whenever they want and wherever they are. As you develop platforms to reach your consumers in the way they want to reach you; how are you monetizing their traffic? Join our panel of seasoned experts as they show you the multiple ways in which you can gain maximum ROI from mobile efforts while effectively engaging with your consumer.

• Are you generating revenue in any way?
• How can you utilize free content to promote your subscription model?
• Does your content lend itself to monthly/annual subscriptions?
• What is the potential for a sponsorship model for your brand?
• Who are your partners and are they driving traffic to your mobile site?
• Can marketing and PR assist in driving traffic and overall mobile success

Todd Feldman Senior Manager Emerging Channels Circuit City

Finding new, clutter-busting ways ways of reaching and engaging consumers in a competitive environment like consumer electronics e-commerce is a tough task. Leveraging the power of Circuit City’s marketing and e-commerce engine to deliver education and entertainment to the customer, Todd has created new ways to reach customers through the use of live video.

• Utilizing consumer insights to create relevancy
• Finding credible sources to deliver your message
• Layering in live interactivity to create more excitement