Registration and Networking Breakfast Inside the Solution Zone

Changing the Mindset Of Your Media Company To The Mindset Of A New Media Company

Adam Holzer SVPIntegration and Emerging Media Fox Cable Networks

• Ensuring that your old world business has a new world business model
  
• Realizing that the industry is still at an inflection point
  
• Avoiding the commodity mindset
  
• Setting your business for success by looking beyond conversions but not simply focusing on traffic
  
• Ensuring that you spend expecting return on the investment
  
• Realizing the true value of your media brand as opposed to looking at your company as the product it produces

It’s All About the Individual! The New Era of Adaptive Content and Personalized Consumer Experience

Meyar Sheik CEO & Co-Founder Certona

With the explosion of dynamically generated content on the Internet and the emergence of exciting new media and channels such as social networks and mobile, consumers want and expect far more relevant content and a personalized experience. There are tremendous “revenue optimization” opportunities for media companies to dynamically personalize the content and experience of their consumers, across all the channels and platforms, to fully leverage their brands and communities.

• Different approaches to personalization and content optimization
  
• Advantages of real-time behavioral targeting for different revenue models
  
• Using real-time and personalized profiling for automated revenue optimization
  
• Making the consumer experience more relevant across multiple channels
  and platforms
  
• Respecting consumer privacy and overall experience
  
• Tracking and improving targeting for optimal revenue uplift

Understanding The State Of Your Business Vs. The State Of the Industry: A Panel Discussion

	Ezra Doty SVP Business Development of Global Digital Initiatives Universal Music
	Michele Laven Director of Integrated Marketing Clear Channel
	Adam Holzer SVPIntegration and Emerging Media Fox Cable Networks
	Kent Rees Vice President, Marketing The Independent Film Channel

Emerging channels are evolving in an unpredictable way; today the best way to structure your organizations is around a subscription model, the next day it is around an ad revenue model then two days later it is back to subscription model. With such rapid changes how are you supposed to know which way to go. This diverse panel of industry experts will provide you with insight at how they deal with these changes and how you can manage them within your organization.

• Understanding today’s trends will ensure tomorrows success
• Implementing tactics that will optimize today’s goals and tomorrows opportunities
• Ensuring that you stay ahead of industry trends by understanding where your business is now and how it can be most successful in the reality of where the industry is going

Coffee & Refreshments In The Solution Zone

Utilizing All Potential Revenue Generating Tools: Examining Alternative Language Mobile Sites

Chris Brunner Vice President, Mobile Content and Services Univision Online

With an ever growing melting pot of cultures, the consumer landscape faces constant change; but how is your engagement strategy evolving to attract these potential consumers? As VP of Mobile content at Univision, Chris values the need to reach groups outside of the traditional spectrum. Join Chris as he takes us through the examination process and breakthrough, he has faced in accomplishing this for his brand.

• Examining adoption of mobile technology in all demographics
• Taking advantage of greater percentage adoption in a given demographic - Realizing that certain demographics, no matter the size, can justify spend in that given demographic
• Understanding how to optimize the traffic that you have in each demographic and not being afraid to dedicate resources for quick wins

Perception As Reality:  Driving Revenue Through Wiki

Don Steele Director Enterprise/Digital Marketing Comedy Central

Don has brought his rich Retail experience to Comedy Central where he’s been in Digital Marketing for over two years. His keen understanding of the online and mobile channels brought him to the launch of SouthParkStudios.com. A wild site rich with content monetization possibilities, Don takes you through how to initiate winning strategies at your shop.

Lunch

Concurrent Tracks

Track A – New Media Best Practice

Adapting the technologies You Use For The Future: A Panel Discussion

	Todd Tarpley GM Interactive Doubledown Media
	Todd Feldman Senior Manager Emerging Channels Circuit City
	Scott J. Levine Vice President and GM, AOL Video

As consumers become more technology savvy their appetite for newer technologies dictates the pace at which our industry moves. How are you ensuring to stay ahead of the game while monetizing your consumers interest is the key to staying alive in this industry. This panel of executives from across the media spectrum will provide you with the necessary know-how for you to stay up to date with tomorrows trends while monetizing today.

• With a generation that shows a constant need for new technologies what does the future hold?
  
• Evolving your content with the advent of newer and more capable devices?
  
• Consistently evolving your brand, your business model and your technologies to ensure that you are ahead of the game in the future
  

Utilizing Social Networks As A “Tangible Profit” Generating Tool: A Panel Discussion

	Don Steele Director Enterprise/Digital Marketing Comedy Central
	Kevin Ertell Vice President, E-Business Borders Group, Inc.
	Aaron Barnes VP Business Development Friendster

As an intimate means with which to engage consumers, its no surprise that social networks have become an overnight success within the advertising and marketing communities. But unfortunately most marketers still don’t have the capabilities or the knowledge to generate tangible profit from this channel. Join our panel as they show you step by step what makes a success full Social Network effort a successful one.

• Understanding the multiple definitions of ‘profit’
  
  • Increased brand recognition
    
  • Increased brand acceptance
    
  • Increased brand loyalty
    
• Understanding your brands value to a given social network
  
• Utilizing unique pages within the social network that benefit brands and partnerships between brands
  
• Engaging consumers in a user generated way while monetizing the UGC (user generated content) that is being create

Changing the Mindset Of Your Media Company To The Mindset Of A New Media Company

Michael Silberman General Manager New York Magazine Online

At a point in which traditional media finds it self at an affliction point; how is your organization staying ahead of the game? Join Michael as he takes us on a journey explaining not only how he and his team have elevated New York magazine to an all time high circulation and engagement rate but how you can too.

• Ensuring that your old world business has a new world business model
• Avoiding the commodity mindset
• Setting your business for success by looking beyond conversions but not simply focusing on traffic
• Realizing the true value of your media brand as opposed to looking at your company as the product it produces

Are there enough advertising dollars to Go around?: A Panel Discussion

	Stephen McKenna Vice President, Media & Entertainment Hewlett-Packard
	Steve Tippie Vice President Marketing and Licensing Tribune Media

It seems like every time you open your browser there is some new Search Engine, Social Network, or Pure Play Site and they all seem to be running on ad-generated profits. But how long can this really last, how much money is really out there? Join our industry experts as they guide you through the benefits and risks involved from having an ad|revenue only approach.

• Optimizing your advertising dollars
  
• Demographics: Are you reaching the correct people
  
• Seamlessly integrating ads to content
  
• Ensuring third party content doesn’t devaluate you brand
  
• Attracting premium advertisers that will enhance your image

Monetizing Your Content By Being Flexible With Your Business Model

Steve Tippie Vice President Marketing and Licensing Tribune Media

• Understanding the need for online and mobile content
• Creating a catalog of mobile syndicated content
• Utilizing a history of trial and error in the execution of the current plan
• Comprehending a multi-faceted business model to ensure the ability work with as many partners as possible
• Realizing the need for flexibility in compensation
• Continually evaluating the results from the streams of your business model so as to constantly optimize results from each

Maximizing On-Air Promotion For Web, Sponsors And Clients

	Kent Rees Vice President, Marketing The Independent Film Channel
	Jennifer Robertson VP of Digital and Emerging Media WE: Women’s Entertainment

As precious on-air inventory dwindles, too often the web promotion is pushed to the back of queue. This presentation presents unique and interesting ways to capitalize on limited on-air inventory to not only push the web, but what to ask stressed on-air departments for when initiating a project, for both commercially supported and noncommercially supported networks.

• Presentation of effective promos and ads that drive to the web
• Supporting research that proves spots effectiveness
• Case study of Sponsored Event- that represents how two different clients were served around same tent pole event, on the web in conjunction with on-air
• Specific “what to ask for” take always when structuring on-air deals, and supporting promotion
• Tips for managing client expectations, effective client requests, and specific on-air messaging advice

Wine & Cheese In the Solution Zone And Close of AMF