Breakfast, Registration & Networking

Chairperson's remarks

Media Business Trends In The Age of The Internet: What Happens Next…And How You Should Prepare

Tony Uphoff CEO TechWeb

The media business is currently undergoing revolutionary change similar to that brought earlier by the advent of radio and television. These changes are occurring so rapidly that many companies have yet to determine how to evolve with this wave of innovation. In his presentation, Tony draws upon his experience as an innovator in web-based media and marketing activities to assess the Internet revolution and its impact on the full range of media businesses and how it relates to your organization.

Executive Roundtable Discussions (Rotation 1&2)

Coffee & Refreshments

The Art and Science Of Profitable and Memorable Consumer Engagement

Ken Seiff CEO DietTV

Customer value is part art and part science. Lear how Ken is linking the economics of loyalty with the art of building a superior and memorable customer experience. DietTV is using data, research, and creativity to systematically create customer disciples and build loyalty and viral growth. Join Ken to learn how to accomplish this for your brand with out spending large amounts on marketing or research budgets.

Executive Roundtable Discussions (Rotation 3&4)

Reaching Outside The Traditional Media Box

Scott Kelliher Director of Mobile Advertising Virgin Mobile USA

Developing creative and profitable tools to engage with consumers seams
more of an uphill battle every day. But Scott and his team at Virgin Mobile
have developed tools that allow you to seamlessly engage with your
consumers at a personal level.

Join Scott as he introduces new tools that will simplify and streamline this
arduous task.

End Of Day

Roundtable 1 Hosted By: Certona

Monetizing Your Existing Traffic and Consumer Base by Using Effective Content Personalization and Consumer Retention, Across Multiple Channels

Many online businesses and their solution providers spend a great deal of money and effort driving more traffic to their web sites through paid search, affiliate campaigns, e-mails, banner ads and other marketing activities. While these traditional online channels continue to see growth, there are low-hanging and immediate opportunities to leverage your existing site traffic, community base, brand and multiple channels, using real-time targeting and true personalization.

By better understanding the each consumer’s individual behavior and preferences across each channel and then providing more relevant content and personalized experience to each consumer, online businesses can maximize revenue-per-visit, lifetime-value and overall consumer satisfaction.