This Year's Primary Conference Themes

• Social Media and Web 2.0 technologies for e-Retailers: understanding how social networking activities can help you better market your business and drive customer Engagement
• Tying Web 2.0 to your the value proposition: identifying the ROI
  
• Trends such as widgets, mobile, video reviews and new (social) marketplaces
• Including user generated content on your website and expanding your brand through social media
• Multi-Channel Integration at All Touch Points
• Cross-functional data integration
• Customer Experience Management and Brand Loyalty
• Strategic Affiliate Management and Marketing
• Cross-border eTailing and Expansion Strategy related Platform Development Requirements
• Web and Integrated Cross-channel Analytics
  
• Search – SEO, SEM, PPC
• Merchandising – Balancing (interactive) Content with Functionality, usability testing & on-site Search
• Advanced Personalisation, Persona Development & Segmentation Strategies
• Data management
• Gathering qualitative web data (beyond quantitative click-through rates)