Email Marketing Day: August 4, 2008
Cover every aspect of Email Marketing in an intimate format with your fellow retailers!
Overview:
Email marketing has finally come of age. Aligning the latest technology with a fantastic opt-in list, a dynamic subject line, compelling action-oriented content is not enough. You need to ensure you are also matching the right product mix for individual customers and then landing them on the right page to ensure a purchase. Come and learn from retailers who are getting it right and ensure your email marketing practices are right up to scratch.
Email Marketing Day themes and topics include:
- Developing an infrastructure that links your analytics to your email campaign
- Examining ways to optimize deliverability and click-through of your email marketing campaign
- Analyzing your click-through rates to re-examine the effectiveness of your program
- Building a customer-retention strategy that creates value for your customers – understanding the value of a personalized message
Email Marketing Day Format: Case-Study Presentations, Panel Discussions, Rotating Roundtable Discussions (20 minutes each) |
Retailers in attendance include:
- Birthdayinabox.com
- Casual Male
- Cutco-Vector Marketing Corporation
- Dillard's Inc.
- Discovery Communications
- Dymo
- Encyclopedia Britannica Inc
- Enzymatic Therapy
- Homedics Inc
- LL Bean
- Omaha Steaks
- Reitmans of Canada
- SeaDream Yacht Club, Inc
- Second Act, LLC
- SuperJeweler.com, Inc.
- The Guild
- Things Remembered, Inc.
- Thompson and Company of Tampa, Inc
- VF Jeans Wear
- West Music
- Yves Rocher North America
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With Moderators From:
| 9:00 |
Continental Breakfast & Registration |
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| 9:45 |
Chairperson's Opening Remarks |
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| 10:00 |
Utilizing Segmentation Strategies To Better Target And Personalize Your
Email Marketing Campaign
Julie Space, VP Marketing and Customer Experience, BabyAge |
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| 10:35 |
Kickoff of Interactive Roundtables |
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| 12:10 |
Panel Discussion: Optimizing Your Email Marketing Strategy Utilizing
Industry Best Practices
Lou Weiss, VP & GM, Vitamin Shoppe Direct
Michael Dell'Arciprete, Vice
President of Marketing, Boca Java |
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| 12:45 |
Lunch & Networking |
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| 1:45 |
Continuation Of Interactive Roundtables |
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| 3:20 |
Panel Discussion: Driving Customer Retention And Increasing Revenue
With A Best-In-Class Email Strategy
John Caine, VP, Marketing, Priceline.com
Milton Pappas, EVP, Corporate
Marketing and E-Commerce, Redcats USA
Julie Space, VP Marketing and
Customer Experience, BabyAge |
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| 3:55 |
Coffee & Refreshments |
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| 4:15 |
Continuation Of Interactive Roundtables |
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| 5:00 |
Interactive Speaker Wrap-Up Session and Q&A
Michael Dell'Arciprete, Vice President of Marketing, Boca Java
Julie Space, VP
Marketing and Customer Experience, BabyAge.com
Milton Pappas, EVP,
Corporate Marketing and E-Commerce, Redcats USA |
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| 5:35 |
Conclusion Of Email Marketing Day |
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| 5:35 |
Pre Registration For Conference |
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| 6:30 |
eTail 2008 Welcome Reception |
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Email Marketing Day Roundtable Moderators:
(Each table is moderated by a Retailer and a technical expert; Each table discussion will last 20 minutes)
Table 1 – Email Best Practices For Retailers
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Retail Moderator: TBD |
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Rachel Bergman
SVP of Client Service
Experian CheetahMail |
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Table 2 – Capitalizing On The Email Channel To Drive Business Results Across The Enterprise
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Retail Moderator:
MaryAnn Antonelli
Consumer Newsgram Program Manager
HP Imaging and Printing Marketing Americas |
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Catherine Magoffin
Senior Solutions Manager
Yesmail |
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Table 3 – Where Have All the Shoppers Gone?
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Retail Moderator:Denise Sarkees
Manager
Digital Direct Marketing
Circuit City |
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Dino Michetti
General Manager and Vice President
Digital Marketing Solutions
Epsilon |
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Table 4 – The Relevanator
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Retail Moderator:Ottis Chandler
CEO
Goodreads.com |
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David Selinger
CEO & Co-Founder
richrelevence |
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Table 5 – Preparing For The Holiday Season
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Kara Trivunovic
Director of Strategic Services
Premiere Global Services |
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Chad White
Director of Retail Insights and Editor-at-Large
Email Experience Council |
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Table 6 – TBD
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Retail Moderator: TBD |
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Mary Kathleen Sullivan
Senior Strategic Consultant
Responsys |
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© 2007 WBR. All rights reserved. 
