Main Conference - Day One - August 5th, 2008
| 7:15 |
Registration & Networking Breakfast Inside The Solution Zone |
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| 7:55 |
Welcome From Jarrett Spagnoli, Executive Director, eTail 2008 |
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| 8:00 |
Chairperson’s Opening Remarks
Kareem Yusuf,
Director, Product Management, IBM WebSphere Software |
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| 8:15 |
Examining How Avon Has Transformed From Offline Brand Into A Multi-Channel Success Story
Pattiann McAdams-Russell,
President, Online Division, Avon |
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| 8:50 |
Understanding Why
Geoff Galat,
VP Marketing & Product Strategy, TeaLeaf & Retail Client |
|
| 9:25 |
Ten Minute “Stretch” |
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| 9:35 |
Examining How Best Buy Has Tied Together Their Brand With Customer Insights – In-Store & Online
Barry Judge,
Chief Marketing Officer, Best Buy |
|
| 10:10 |
Turning Your Trash Into Cash: Using Predictive Behavior Modeling To REALLY Generate Additional Revenues
Sheldon Gilbert,
Founder & CEO, Proclivity Systems & Retail Client |
|
| 10:45 |
President/CEO Panel: Developing A Customer- Focused Marketing Strategy
Monica Woo,
President, Consumer Floral Brand, 1-800-flowers.com
Shelley Nandkeolyar,
CEO,
Norm Thompson Outfitters
Pattiann McAdams-Russell,
President, Online Division, Avon |
|
| 11:20 |
Networking & Pre-Lunch Break Inside The Solution Zone |
|
| |
Track A: Analytics, Usability And Channel Synergy |
Track B: Multi-Channel Integration & eCommerce Innovation |
Track C: Customer Experience & Holiday Preparedness |
| 12:05 |
Chairperson’s Remarks
Daniel Neely,
CEO, Networked Insights |
Chairperson’s Remarks |
Chairperson’s Remarks |
|
| 12:10 |
A Marketer’s Secrets Revealed: How To Get IT To Do All Your Projects
Brad Wolansky,
VP E-Commerce, The Orvis Company |
Fully Integrating Your Channels To Enhance The User Experience
Kevin Ertell,
SVP, E-Business, Borders, Inc. |
Panel Discussion: Leveraging Your Holiday Lessons To Increase The Effectiveness Of Your Year-Round Campaign
Pinny Gniwisch,
SVP Marketing, Ice.com
Jay Greenberg,
Director, eCommerce, Spencer Gifts
Shelley Nandkeolyar,
CEO, Norm Thompson Outfitters |
|
| 12:45 |
Case Study Presented By A Google Checkout Executive & Retail Client |
Case Study Presented By A Channel Advisor Executive & Retail Client |
Real-Time Retail Email Marketing Innovations
Morgan Stewart,
Director of Research & Strategy, ExactTarget & Retail Client |
|
| 1:20 |
Concurrent Workshops
Workshop #1: CEO/President Workshop & Private Lunch
Workshop #2: CMO/SVP Workshop & Private Lunch |
|
| 1:20 |
Lunch & Networking For All Attendees |
|
| 2:30 |
Utilizing An Innovative Multi-Channel Strategy To Evolve Your Business Model
Ames Flynn,
VP eCommerce/Special Order Sales, Lowe’s Companies |
Multi-Channel Enablement: Delivering Strategic Change While Moving From Traditional Catalogue Retailer To A Multi- Channel & Online Business
Chris Poad,
Head of E-Commerce, OTTO Group |
Holiday Preparedness For 2008 – Making Sure You Are Ready To Win Big
Lauren Freedman,
President, the e-tailing group, inc. |
|
| 3:05 |
Panel Discussion: Utilizing Web Analytics To Retrieve Detailed Purchase Metrics For Advanced Decision Making
Erica Thompson,
VP, CRM, PetSmart
Matt Raines,
VP of Technology, Bluefly.com
Brad Wolansky,
VP E-Commerce, The Orvis Company |
Panel Discussion: Uncovering Best Practices For E-Commerce Models For Branded Manufacturers
Jay Greenberg,
Director, eCommerce, Spencer Gifts
Carolyn Holliday,
eCommerce Manager, FILA |
Strategic Partnerships – How You Can Utilize Them To Enhance The Customer Experience
Veronica Katz-Smith,
VP Strategic Partnerships, David’s Bridal |
|
| 3:40 |
Networking & Refreshment Break Inside The Solution Zone |
|
| 4:40 |
Increasing Conversions Through Site Usability Improvements
John Caine,
VP, Marketing, Priceline.com |
Examining How eCommerce Innovations And Social Engagement Can Drive Your New Business Initiatives
Jamie Iannone,
VP Buyer Experience, eBay |
Panel Discussion: Increasing The Quality Of The User Experience
Mike Madaio,
Chief Internet Architect, QVC
Rose Hamilton,
Senior Director E-Marketing, Chico’s
Barbara Mousigian,
Senior Director, E-Commerce, CDW Corporation
Jack Jia,
CEO, Baynote |
|
| 5:15 |
Get Your Site Under Control
Rich Lesperance,
Director – Web Sales & Operations, Circuit City |
Best Practices For Cross Marketing & Up-Selling
To Drive Higher Sales
Michael Dell’Arciprete,
Vice President of Marketing, Boca Java |
Improving The Customer Experience To Drive Increased Customer Satisfaction
Milton Pappas,
EVP, Corporate Marketing and E-Commerce, Redcats USA |
|
| 5:50 |
Retailer-Only Card Swap |
|
| 6:30 |
eTail Night At The Museum Party in the Hilton hotel for all attendees |
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Main Conference - Day Two - August 6, 2008
| 7:15 |
Registration And Networking Breakfast Inside The Solution Zone |
|
| 7:45 |
Chairperson’s Opening Remarks |
|
| 8:00 |
Making Online Shopping Easy
Jacob Hawkins, SVP of Change Management, Overstock.com |
|
| 8:35 |
“Buying In – The Secret Dialogue Between What We Buy And Who We Are”
Rob Walker, Author |
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| 9:10 |
Ten Minute “Stretch” |
|
| 9:20 |
CMO/SVP Panel: Linking Site Usability Improvements & Customer Engagement Activities To Drive Improvements In The Customer Experience
Kevin Ertell, SVP, E-Business, Borders, Inc.
Finlay Robb, CMO, LEGO
Jacob Hawkins, SVP of Online Marketing, Overstock.com |
|
| 9:55 |
Finding Ways To Tap The Nearly $1 Trillion U.S. Hispanic Market
Will Fleming, CEO, MotionPoint & Ana Grace, Ecommerce Site Manager, Best Buy |
|
| 10:30 |
Eve & The Serpent: What Went Wrong With That Transaction?
Pinny Gniwisch, SVP Marketing, Ice.com |
|
| 11:05 |
Networking & Refreshment Break Inside The Solution Zone |
|
| |
TRACK A: Search and Multi-Channel Marketing |
TRACK B: Merchandising, Visualization & User Experience |
TRACK C: Customer Protection & Emerging Technologies |
| 11:50 |
Chairperson’s Remarks
Julienne Hood, Director of OutSearch, Advertising.com |
Chairperson’s Remarks |
Chairperson’s Remarks |
|
| 11:55 |
Panel Discussion: Creating A Multi-Channel Strategy That Unites Your Channels & Supports The Customer Experience
Dianne Binford, VP Enterprise Customer Value, 1-800-flowers.com
Chris Poad, Head of E-Commerce, OTTO Group
Charlie Silver, VP of Marketing, Bloomingdale’s |
Building A Customer Focused Culture
Jane Judd, Senior Manager, Customer Loyalty, Zappos.com |
Panel Discussion: Examining Alternative Payment Methods That Generate High ROI’s
Rich Lesperance, Director – Web Sales & Operations, Circuit City
Marwan Forzley, CEO, eBillme
Deborah McPhillips, Director, Financial and Operational Analysis, Crutchfield |
|
| 12:30 |
Real Time Decision Modeling To Dramatically Increase Sales Conversions
P V Kannan, CEO & Co-Founder, 24/7 Customer and Retail Client |
A Sinfully Engaging Shopping Experience
Presented By A Mercado Executive & Retail Client |
Bluefly Case Study: The Do’s And Don’ts Of Implementing “Scrum”
Matt Raines, VP of Technology, Bluefly.com |
|
| 1:05 |
|
|
| 1:05 |
Lunch & Networking for All Attendee |
|
| 2:05 |
Making Your Channels Work Together To Improve The Customer Experience
Sally Babcock, SVP Marketing Photos, AG Interactive |
Panel Discussion: Ensuring A Successful Affiliate Program That Is Based On Site Analytics
Josh Greene, Director, Online Marketing, Discovery Communications
Jay Greenberg, Director, eCommerce, Spencer Gifts
Ames Flynn, VP eCommerce/Special Order Sales, Lowe’s Companies |
Utilizing Social Engagement Tools To Build Long
Term Customer Value
Wade Jones, Director of Online Experience,
Golfsmith |
|
| 2:40 |
Maximizing Your eCommerce Efforts Through A Site Redesign
Sarah Gallagher, Senior Manager Interactive Marketing, The North Face |
The Dirty Secret Of eCommerce: Its Not Just Bits And Bytes
Joe Walowski, Director of Fulfillment, Amazon.com |
A Marketer’s View Of The Supply Chain
Lou Weiss, VP & GM, Vitamin Shoppe Direct |
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| 3:15 |
Final Networking, Refreshment Break & Wine & Cheese Reception Inside The Solution Zone |
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| 3:50 |
Speaker Led Wrap-Up Sessions |
|
| 4:30 |
End Of Conference Day Two |
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