Mobile Marketing Forum: August 4, 2008

Overview:

40% of U.S. companies with annual revenue of $50 million or more offer mobile web sites. But most mobile web sites today focus on consumer experience first and monetization second. As mobile technology, mobile web browsers and wireless networking speed improves, more consumers will be utilizing the mobile web. This Brand New day of content will uncover the basics every retailer must know about m-commerce and will help create a plan for leveraging this growth channel for 2009 and beyond!

• Mobile Marketing Forum themes and topics include:
• Setting up the infrastructure requirements necessary to provide mobile capabilities to consumers
• Exploring why you must launch mobile
• Providing web interfaces for consumer mobile access to your retail experience and going beyond text-based mobile sites
• Examining what payment processing will look like in mobile

Mobile Marketing Forum Format: Case-Study Presentations, Panel Discussions