Personalization/Segmentation Forum- August 7, 2008

Overview:

The more intelligently personalized your site experience, the more you can drive conversions. So by offering your customers a unique shopping experience online, you can differentiate your site and increase average order size. But to what level should you “individualize” the online experience? Attend this focused day and you are guaranteed to save your customers time and effort by serving them with content that they are already interested in!

• Examining the different approaches to onsite personalization and how you can efficiently begin tying them into your site
  
• Allowing the behavior of the consumer to dictate the process and the environment that they are in – customer generated usability
  
• Understanding the basics of behavioral tracking to create a personalized approach
  
• Integrating a personalized customer experience across every marketing channel
  
• Utilizing the knowledge of your customers purchasing patterns to set up strategic cross-sell promotions

Personalization & Segmentation Day Format: Case-Study Presentations, Panel Discussions

Sponsored By: