Advanced Search Forum - August 4th, 2008
Cover every aspect of Search in an intimate format with your fellow retailers.
Search marketers face tough challenges today. Their budgets continue to
be dominated by Search, and their ROI is on the decline. This day examines
the key internal, natural and paid search engine optimization strategies
being utilized by industry leading retailers. The Advanced Search Forum has been designed to give Search marketers what they need to optimize
their existing programs, and deliver cutting-edge best practices that will
improve any mature Search operation. It provides advanced strategies for
the search marketer who wants to go "beyond the basics".
Advanced Search Forum themes and topics include:
- Balancing and optimizing natural and paid search investments
- Utilizing user generated content to increase natural search rankings
- Maximizing viral marketing influences
- Strengthening messaging to bring in more qualified traffic
- Developing a keyword bidding strategy to achieve maximum ROI
Advanced Search Forum Format: Case-Study Presentations, Panel
Discussions, Rotating Roundtable Discussions (20 minutes each) |
Retailers in attendance include:
- Adorama Camera
- Beall's Department Store
- Birthdayinabox.com
- CafePress.com
- Canadian Tire
- Capitol Supply
- Circuit City
- Emergency Medical Products Inc.
- Enzymatic Therapy
- Etronics
- Fan Divas Inc
- House of Antique Hardware
- Jos. A. Bank
- LL Bean
- Magazineline
- Reitmans Canada Ltd.
- The Guild
- Things Remembered, Inc.
- U.S. Postal Service
- USA TODAY
- West Music
- Wow Things Inc
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| 9:00 |
Continental Breakfast & Conference Registration |
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| 9:45 |
Chairperson’s Opening Remarks |
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| 10:00 |
Creating A Synergy Between Your Natural, Paid & Onsite Search Programs
Tanya Vaughan,
Global SEO Program Manager, Hewlett-Packard
Laura Dansbury,
Global On-Site Search Program Manager, Hewlett-Packard
Vicqui Chan,
Search Engine Marketing Manager, Hewlett-Packard Home and Home Office |
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| 10:35 |
Kickoff Of Interactive Roundtables |
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| 12:10 |
Panel Discussion: Tracking Your Search Investments & Understanding
The Value Of The Traffic They Create
Emily Gudeman,
Search Program Manager, Americas, Dell
Gwen Bennett,
Vice President, Advertising & eCommerce,
Beall’s Department Stores, Inc.
Arthur Ilasco,
Director, Acquisition Marketing, LetsTalk.com |
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| 12:45 |
Lunch & Networking |
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| 1:45 |
Continuation of Interactive Roundtables |
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| 3:20 |
Utilizing Search Engine Optimization To Drive Sales
David Jones,
Director, Web Business , WestJet |
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| 3:55 |
Coffee & Refreshments |
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| 4:15 |
Continuation of Interactive Roundtables |
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| 5:00 |
Interactive Speaker Wrap-Up Session and Q&A
Tanya Vaughan,
Global SEO Program Manager,
Hewlett-Packard
Emily Gudeman,
Search Program Manager, Americas,
Dell
David Jones,
Director, Web Business, WestJet |
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| 5:35 |
Conclusion Of Advanced Search Forum |
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| 5:35 |
Pre Registration For Conference |
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| 6:30 |
eTail 2008 Welcome Reception |
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| Roundtable Moderators For Advanced Search Forum |
Table 1: The Integrated Approach That Works For IR Top 500 Sites
Retail Moderator: Lynnette Montgomery, VP of Marketing, Pictureframes.com
Melody King, VP Sales & Marketing, Celebros USA |
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Table 2: How To Profitably Grow Paid Search
Retail Moderator: TBD
John Squire, Chief Strategy Officer, Coremetrics, Inc. |
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Table 3: How The Community Turns Search Into Found
Retail Moderator: TBD
Jack Jia, CEO, Baynote |
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Table 4: Next Generation SEO Technology Provides Scalability, Speed To Market And New Customers
Retail Moderator: Jim O’Dowd, VP Marketing Services, PC Connection
Bree Blazak, Director Business Development, YourAmigo |
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Table 5: Marketing Attribution: Tracking Touch Points For Success
Retail Moderator: MJ Murphy, Senior Director eCommerce, Cole Haan
Vic Drabicky, Account Director & Client Development, Range Online Media |
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Table 6: Optimize Site Search Results For Maximum Revenue Lift
Retail Moderator: TBD
Meyar Sheik, CEO, Certona |
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Table 7: Optimizing The Online Experience – Featuring A Case Study With Vitamin Shoppe
Retail Moderator: Lou Weiss, Vice President and General Manager, Vitamin Shoppe Direct
Mark Wachen, Managing Director, Optimost, Interwoven |
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Table 8: You are meeting performance goals. Now What? Critical questions to audit your campaign and realize its full potential.
Retail Moderator: Barbara Mousigian, Senior Director of E-Commerce, CDW
Bridget Shea, Vice President, Search Operations, Sendtec |
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