Net.Finance East Innovations In Financial Services Marketing

PDF Download

GET INVOLVED

Home
Register To Attend
Sponsorship Opportunities
Contact Us
The Smile Train

EVENT DETAILS

Conference Agenda
Speaker Faculty
Who Should Attend?
Testimonials
Conference Pricing
Photo Album
Related Events

DELEGATE INFORMATION

FAQs
Venue Information
Speaker Information

PARTNERS

About Our Sponsors
About Our Media Partners

WBR

WBR Home
Shop WBR
Contact Us

Main Conference Agenda - Day One - Tuesday, October 28, 2008

8:15	Continental Breakfast, Registration And Opportunity To Network In The Solutions Zone

8:55	Welcome Remarks Beth Kuntz, Executive Director, Net.Finance East

9:00	Chairperson’s Opening Address Brian Jurutka, VP, comScore, Inc.

9:15	Employing Analytics To Understand Conversion Paths And Consumer Behavior Denise Rossi Henn, Vice President & Senior Manager eBusiness, PNC Bank

9:55	Transactional Transformation: Using Increased Consumer Confidence to Maximize Online Business Tim Callan, Vice President of Marketing, SSL, VeriSign

10:30	Refreshment Break And Networking Opportunity In The Solutions Zone

11:00	iChat: The New Online Customer Experience: Overcoming the Credit Crisis Richard Becker, Marketing Executive, (formerly Citi) Julian Chu, Chief Marketing Officer, CashNet USA

11:35	Gathering Customer Data Through Social Media To Improve Targeted Messaging Julian Chu, Chief Marketing Officer, CashNet USA

12:10	PANEL SESSION: Achieving Management Buy-In To Justify Resource Allocation For Your Online Marketing Initiatives Stephen Hill, eMarketing Director, Bayview Financial Brian Jurutka, Vice President,, comScore, Inc. Denise Rossi Henn, Vice President & Senior Manager eBusiness, PNC Bank

12:45	Lunch For All Attendees

1:45	PANEL SESSION: Gauging Customer Experience Online To Enhance Your Service Offerings And Client Education And Communication Kenneth Simon, Assistant Vice President, eCommerce, Affinity Federal Credit Union Riaz Latifullah, Vice President, Financial Management and Operations, AARP Services Inc. Matt Wilcox, Vice President Marketing and Communications, Zions Bank Chris Jolley, Group Manager, Microsoft’s Financial Product Group

2:20	Do Well By Doing Good William Azaroff, Director, Online Banking & Engagement, Vancity

2:55	Marketing To The Values-Based Consumer To Increase Your Market Share Joleen Spencer, Senior Vice President, Marketing, Shore Bank

3:30	Refreshment Break And Networking Opportunity In The Solutions Zone

4:00	iMIX: INNOVATIVE MARKETING IDEAS EXCHANGE

5:45	Net.Finance East Welcome Reception

Main Conference Agenda - Day Two - Wednesday, October 29, 2008

8:15	Continental Breakfast, Registration And Opportunity To Network In The Solutions Zone

8:50	Welcome Remarks Beth Kuntz, Executive Director, Net.Finance East

8:55	Chairperson’s Opening Address Heather Brunner, our Senior Vice President of Worldwide Client Services, Bazaarvoice

9:10	JOINT PRESENTATION: Utilizing Mobile Technology To Facilitate Transactions And Access To Account Information For Your Customers John B. Watkins, Senior Vice President, Online Services Director, Wachovia Avi Pollock, Head, Applied Innovation, Royal Bank of Canada

9:45	Integrating Social Media With Traditional Marketing Practices To Broaden Your Reach To Customers And Prospects Eric Lucero, Vice President, Marketing Strategies, Umpqua Bank

10:20	PANEL SESSION: Determining The Right Channel Mix Of Traditional And Innovative Marketing Strategies To Promote Customer Engagement Denise Rossi Henn, Vice President and Senior Manager, eBusiness, PNC Bank Alison Jones, Senior Vice President Marketing, Patelco Credit Union Kevin Lynch, Senior Vice President eCommerce, 1st Mariner Bank Chris Jolley, Group Manager, Microsoft’s Financial Product Group

11:00	Refreshment Break And Networking Opportunity In The Solutions Zone

11:25	The Evolving Role Of The Digital Channel And Social Media In Building Your Financial Services Business Rowena Track, Senior Vice President, Web & e-Business Strategy & Solutions, TIAA-CREF Financial Services

12:00	Lunch For All Attendees

1:00	Panel: Forecasting The Future Of Online Consumer Security Moderator: Eric Appel, Senior Manager, Business Development, McAfee Panelists: Robert Weaver, Head of IT Security, ING DIRECT John B. Watkins, Senior Vice President, Online Services Director, Wachovia David Coffey, Senior Manager, Product Security, McAfee Avert Labs

1:35	Phishing, Vishing And Smishing - Security In A Changing Networked World Ted Josephson, First Vice President, Direct Banking and Operations, People's United Bank

2:10	Driving Your Brand’s Strength To Add Value To Your Customers Sharon Maddaloni, Business Leader, Global Digital Marketing, Mastercard Worldwide

2:45	Refreshment Break And Networking Opportunity In The Solutions Zone

3:15	Innovating The Online World Avi Pollock, Head of Strategic Innovation, Royal Bank of Canada

3:50	Driving New Opportunities Through B2B Partnerships Robert Koviak, CGO & EVP - Business Development, GlobeFunder Ventures, Inc.

4:25	End Of Net.Finance East