October 15-17, 2008 • Loews Philadelphia Hotel

As sales forces downsize, leading pharmaceutical and biotech sales teams restructure to align sales with marketing and leverage multi-channel sales model.

As a marketing director, it is your responsibility to ensure your multi-channel strategy optimizes efficiency in the field by delivering targeted messaging and aligning the delivery with sales visits.

Attend PharmaForce and gain best practices and lessons learned on:

• Integrating Multi-Cultural Marketing To Appeal To The Growing Hispanic Customer Segment
  
• Evaluating the ROI Of Closed Loop Marketing: What Is Hype And What Are The Returns?
  
• Preparing For A Cost-Effective Product Launch: Applying Blockbuster Large Pharma Strategies To Small Start Ups
  
• Utilizing New Technologies To Improve The Efficiency Of Your Sales And Marketing Efforts

Topics Specifically for Marketing:

	Amgen Inc. Jeremy Jaggi, Executive Director, Sales, Western Zone Region, will take you through the world of new media and how you can effectively reach with physicians on the web
	Former Marketing Manager for Vioxx® at Merck, Inc. - Jerry McLaughlin, Vice President, Commercial Operations, NuPathe will explain how you can prepare for a cost-effective product launch: applying blockbuster large pharma strategies to small start up
	Johnson & Johnson - Liliana A Gil, Worldwide Director of Marketing Services and Hispanic Marketing Strategy Lead, will integrating multi-cultural marketing to appeal to the growing hispanic customer segment

This years' key themes include:

• Incorporating Your Expense Tracking Strategy into a Competitive Sales Model
• Evolving the Sales Force Structure from Mass Army to Specialty
• Determining the Appropriate Size and Structure for Your Effective Sales Force
• Developing New Approaches to Teaching Old Curriculum to Improve Knowledge Acquisition
• Examining the ROI of Closed Loop Marketing
• Collaborating with Marketing to Deliver a Surround Sound v. Scrambled Noise Messaging
• Motivating Productivity with a Fair Incentives Plan
• Providing Actionable Data to Deliver Efficient Reponses to Customer Concerns
• NEW ADDITION BY POPULAR DEMAND: Physician’s Panel: Taking a Walk in The Shoes of Your Customer to Isolate the Most Appealing Features of a Sales Value Proposition