Please email sportssponsorship@wbresearch.com for updates or any questions.
Combining Research & Sponsorship Resources To Achieve Optimal Return & Activation
Return on Investment has always been a key aspect of sports sponsorship.
In recent years, however, a new term – Return On Objective – has been introduced, as both sporting entities and brands find new ways to qualify the value of their partnerships. ROO focuses less on “eyeballs” and more on specific goals such as brand awareness or store visits. |
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Sports Sponsorship ROO will bring together the key research, sponsorship, marketing and media executives from across the sports sponsorship industry.
At This Senior-Level Event, You Will
- Learn from leaders in the space who have instituted effectiveness models in regards to measurement of sports sponsorship which are often a composite of external and custom research
- Ensure focus on drivers of sales to identify and develop elements of evaluation of ROI
- Find a balance between sponsorship and activation by ensuring you account for the entire life of the sponsorship at the outset of the sponsorship
- Gain insight on the most appropriate way to organize and optimize the newer in-house sponsorship teams
- Realize the balance between old world art and new world science of sports sponsorship to optimize dollars, resources and return
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