Austin Lowry

Everyone knows that personalization increases engagement, conversions, and loyalty for B2C companies. But the truth is personalization is even more powerful when it’s used to enhance the B2B customer journey and ensure B2B buyers are getting what they need when they need it.   

Join our interactive workshop to take a holistic approach to personalization that considers technology, data, customer insights, and ongoing optimization. This could be as small as personalized search experiences, or as big as leveraging a Customer Data Platform (CDP) to power content, discovery, and marketing. We will dive deep into our personalized experience framework to help you determine the right next steps for your business to achieve digital velocity with B2B personalization.    

In this workshop we will focus on:  

• Methods for Understanding Your Business and Customers   
• Prescribing Optimal Personalization Approaches   
• Delivering Measurable Outcomes and Evidence of Success   
• Ongoing Operational Plans for Continuous Improvement 

Austin Lowry, Chief Strategy Officer at Icreon   

Steven Lamensdorf, SVP of Customer Solutions at Icreon