Bill Fetter

Global Director Marketing Automation Hexagon Manufacturing Intelligence

Bill Fetter is a B2B Marketing and Sales professional that has a passion for developing customer journeys that combine compelling storytelling with sophisticated process for Hexagon Manufacturing Intelligence, a global developer of high tech robotic solutions, computer aided manufacturing and simulation software for over 100 industries. 

As Global Director of Marketing Automation for Hexagon Manufacturing Intelligence, he has transformed marketing from an offline discipline to an integrated suite of online and experiential touchpoints.  Bill is a strong believer that strong Sales and Marketing integration and customer experience will dominate the B2B landscape in the years to come.