Brad King

Today’s B2B buyers want a mix of personal and self-guided interactions. The emergence of GenAI capabilities means that delivering the right type of engagement at the right moment for all your visitors is now possible. Join Adobe and industry experts to explore how AI-driven strategies can enhance customer autonomy, reduce costs, and drive profitable revenue. Discover real-world examples of AI-powered automation and personalization that differentiate your brand from competitors. Learn how data unification and scalable digital tools transform customer engagement and streamline workflows. Gain insights from leaders using Adobe Commerce and other Adobe platforms to boost revenue and efficiency. 

Key Takeaways 

Attendees will:  

• See how GenAI is changing how B2B brands connect with customers. The event will highlight the latest techniques in AI-driven customer identification and engagement.   
• discover impact of GenAI applications. The event will showcase real-world examples of AI-powered personalization and automation  
• learn from the best in the industry. The event features insights from top B2B companies and marketing experts 

In the dynamic landscape of B2B marketing, understanding and optimizing customer touchpoints is crucial for driving strategic engagement and revenue growth. This panel explores the intricate methodologies for measuring marketing performance through advanced analytics, multi-touch attribution, and data-driven insights.

• High tech AND High touch? Comparing ideas
• Critical Marketing Metrics
• Identifying Critical interaction points across various channels
• Identifying critical metrics to measure effectiveness of touchpoints