Colin Day

Managing Director – EMEA/VP Business Development Oktopost

Colin Day is the Managing Director, EMEA, and Vice President of Business Development at Oktopost. With over 35 years of experience in MarTech and FinTech, Colin is a seasoned expert in driving growth through innovative go-to-market strategies and scaling global operations. At Oktopost, he leads EMEA activities and develops strategic partnerships, including OEM and reseller channels, to expand the company’s footprint.

Before Oktopost, Colin founded Magnetic North Associates, advising C-suite executives on strategic initiatives and transactions in marketing and financial technology. He also spent 18 years at FIS, holding leadership roles in business development, product management, and marketing.

Colin is the co-author of ‘The Social B2B Organization’, at its core, the book is about change, adapting to the evolving expectations of buyers and leveraging social media to achieve business goals. It’s not about trendy hacks or fleeting tactics. Instead, it focuses on enduring principles, actionable strategies, and proven frameworks that align your organization with today’s digital-first reality. The book is available on Amazon.

You can connect with Colin on LinkedIn at https://www.linkedin.com/in/daycolin/.

Day 1: Bridging Digital Innovation & Preparing For The Next Generation Of Buyers

4:40 PM Roundtable Discussions

Our roundtables are a wonderful way to continue to network and engage with your peers on a topic of your choosing. These interactive sessions allow you to find innovative digital and omni-channel solutions on the market in a relaxed setting. Not bad huh? Each roundtable will have a specific theme for you to learn from. The Roundtables at B2B Online are designed to foster intimate conversations around common hurdles. Come prepared to engage in small groups of 10-15 of your peers to discuss ways to re-strategize and overcome common roadblocks to success. This is an hour-long session. After the first 30-minutes, the attendee (Manufacturers And Distributors only) will stand up and choose a new topic to engage in.

eCommerce Platform – Hosted by Adobe
Hosted By – Zaelab
Shopify B2B: The Digital Shift for Manufacturers & Distributors hosted by UnCap & Brandt – DeVries Director of Operations, WISCO
ERP & Shopify B2B: Finding the Right Balance for Growth Hosted by – Francois J. Gosselin – CEO, Novatize
How Mastering B2B Payments Can Help You Win More Business Hosted by – Nicole Hardy, Head of Partner Acquisition Marketing, Capital One
Hosted by inRiver
Employee Advocacy: Your Untapped Growth Engine in 2025 - Colin Day, Managing Director – EMEA/VP Business Development, Hosted by Oktopost
Selling to Everyone: How B2B Can Modernize for a Multi-Generational Buyer Base Hosted by Christina Lagoda, Senior Vice President - Commerce, Altudo

Day 2: Synergy in Action: Unifying B2B Operations for Digital Success

10:20 AM Innovation Theatre:

From startups to the brands you know, listen to leaders demonstrate their products, services, and solutions directly to you, and understand how the tech can work for your business.

Demo 1 (10 mins) 10:30 AM

Your Buyers Are on LinkedIn – But They’re Talking to Your Competitors

Fujitsu achieved 3.6x greater ROI, not by increasing ad spend, but by activating the most credible voices buyers trust: their employees. Discover how leading manufacturers are cutting through the noise, extending social reach by 70%, and accelerating pipeline through employee advocacy. If your social strategy ends at the brand page, you’re already behind, but it’s not too late to catch up.

Hosted by Colin Day - Managing Director – EMEA/VP Business Development, Oktopost

Demo 2 (10 mins): 10:40 AM

Building an eCommerce Portal to Scale Your Business

Liferay's Bryce Sperling will walk you through the core functions of a B2B Commerce solution to ease the process of selling your products online. Furthermore, you will learn how to:

Create a tailored buying experience with product catalogs, workflow approvals, and personalized dashboards
Unify your portal with backend systems, order management, and billing tools
Generate product descriptions and recommendations using AI

Bryce Sperling - Sales Engineer, Liferay

Check out the incredible speaker line-up to see who will be joining Colin.

Download The Latest Agenda