Dale Traxler

Vice President, Commerce Rightpoint

Dale has been a digital commerce leader and disrupter since 2002 when he co-founded an online jewelry supply company and grew it to four brands before selling it early in 2012. As a startup entrepreneur and commerce practitioner, he learned that understanding your customer and meeting their expectations is the foundation for success. Other key learnings are that analytics and data are smarter than tribal knowledge, constant iteration and improvement is mandatory, and having a clear vision, strategy and roadmap are table stakes. 

After selling the business, he worked as an independent B2B commerce consultant and as a Contributing Editor for PracitcalEcommerce.com. In 2014, InsiteCommerce recruited him to assist with building their sales, sales support, and partner teams. During that time, he participated in dozens of B2B implementations with manufacturers and distributors. He successfully transitioned Insite to a partner delivery network before his departure to Rightpoint in 2015.