Deirdre Peters

In today's rapidly evolving B2B landscape, digital solutions that merely facilitate transactions are no longer sufficient. This panel explores innovative approaches to creating comprehensive digital ecosystems that go beyond basic e-commerce functionality, fostering deeper customer relationships and driving long-term business growth. 

• Understand how leading B2B companies are reimagining the entire customer journey, from initial research to post-purchase support, and integrating digital touchpoints that add value at every stage. 
• Explore the role of advanced analytics and artificial intelligence in delivering tailored experiences, product recommendations, and proactive customer service. 
• Discuss the implementation of digital solutions that enable seamless collaboration between buyers and sellers, fostering stronger partnerships and co-creation opportunities. 
• Examine innovative digital offerings that complement core products, such as predictive maintenance, inventory optimization, and industry-specific insights. 
• Explore new metrics and KPIs that capture the full impact of non-transactional digital initiatives on customer satisfaction, loyalty, and lifetime value.