Ed Soo Hoo | B2B Chicago

B2B Chicago 2025

April 28 - 30, 2025

Chicago Marriott Downtown

Ed Soo Hoo

WW CTO Global Accounts Lenovo

Ed Soo Hoo is an asymmetrical thinker, crossing the intellectual and practical boundaries of enterprise and technology. Ed is known for stretching-the-box strategic thinking allowing companies expand from “Now, New to Next.” Ed connects the dots of technology and turns that capability into business-altering solutions for any organization. His Tetris-like talent for enabling, leveraging, and enhancing existing operational models and ecosystems is truly transformational. An Industry Fellow at the Center for Entrepreneurship and Technology at UC Berkeley and executive coach, Ed brings unique insights coming from a diverse, eclectic set of rich experiences through a career that includes blue-collar teamster, global company leader, and eight time startup exec (seed to IPO to buyout). A sought-after executive and keynote speaker on business leadership, Ed presents his theories on entrepreneurial spirit, vision, and drive through a multidisciplinary perspective of the world.

Day 1: Bridging Digital Innovation & Preparing For The Next Generation Of Buyers

8:35 AM Opening Primary Keynote: Igniting the Right Brain: Unconventional Wisdom for Leading in Changing Times

The way we work has forever changed, so it’s time that the way we lead follows suit. In order to meet the challenges of a post-pandemic world and workforce, we must explore the ways in which we can build, inspire, and lead a team.  

In this eclectic and innovative mixed-media presentation, you can expect the right side of your brain to light up as you’re invited to think differently about the challenges you and your team face. This presentation uses the power of storytelling and engaging metaphors to explore leadership throughout the ages: from the Temple of Apollo to Apollo 11, from the Mona Lisa to MotoGP or Formula1.  

Attendees will gain a refreshed perspective on the tenets of leadership and the ways in which they, too, can engage and empower those around them in the ever-adapting world in which we live.  

Whether you’re a gearhead, movie fanatic, history buff, art enthusiast, or just a sponge for new ideas and making connections, you’re bound to walk away with relevant and unexpected stories that expand your understanding of the meaning of leadership and help you to create a vision and embark upon a path of transformation for your team. 

Check out the incredible speaker line-up to see who will be joining Ed.

Download The Latest Agenda