George Haeger

Tech Director, eCommerce Xcentium

George Haeger is a Commerce Director at XCentium with over 20 years of expertise in architecting and delivering enterprise-grade digital commerce solutions for manufacturing, finance, and CPG organizations. He has led cross‑functional teams in the successful rollout of SaaS‑based platforms— streamlining iterative deliveries, optimizing real time personalized pricing, and enhancing customer experiences—for clients including General Mills, Regal Rexnord, Brady Corporation, Gojo and Cracker Barrel. By combining deep industry insight with best‑of‑breed technology, George empowers companies to boost revenue, improve operational efficiency and achieve lasting competitive advantage.

Day 3: Elevating Customer Engagement: Crafting Multidimensional B2B Digital Experiences

10:50 AM Presentation: Supercharge Your B2B Growth with Shopify Plus

Discover how XCentium’s Shopify B2B Commerce Accelerator empowers manufacturers, distributors, and wholesalers to rapidly launch powerful, personalized B2B storefronts.

Recently recognized as a Leader in the 2024 Forrester Wave™ for B2B Commerce Solutions, Shopify Plus is redefining what's possible in B2B commerce. XCentium, an award-winning digital consultancy, has a proven track record delivering transformative commerce experiences for brands like FILA, Mattel, Revlon, Avid, New Balance, and Funko.

In this session, we’ll dive into how our composable B2B accelerator enables quick deployment with advanced features such as personalized customer experiences, product and pricing entitlements, flexible fulfillment options, account-based rules, payment terms, and more. Built on a composable framework, our accelerator is designed to be scalable, high-performing, and future-ready—helping B2B businesses stay ahead in a rapidly evolving digital landscape.

Hosted by XCentium

Check out the incredible speaker line-up to see who will be joining George.

Download The Latest Agenda