Jason Greenwood | B2B Online Chicago

B2B Online Chicago 2025

April 28 - 30, 2025

Chicago Marriott Downtown

Jason Greenwood

eCommerce Specialist THE ECOMMERCE EDGE

JASON IS THE FOUNDER OF GREENWOOD CONSULTING - A SPECIALIST B2B & DTC ECOMMERCE CONSULTANCY FOR 20+ YEARS JASON HAS BEEN HELPING BRANDS EXPERTLY ARCHITECT COMPELLING DIGITAL SHOPPING & BRAND ENGAGEMENT EXPERIENCES.

Jason hosts THE ECOMMERCE EDGE Podcast (formerly At the Coalface) Posts almost daily to LinkedIn (31k+ followers) Is a passionate eCommerce mentor (1-1 & Group Mentorship), commentator, keynote speaker and content producer that loves giving back to the industry If you’d like to feature Jason at your next conference, event, webinar or podcast, you can find out more HERE.

With many years of industry experience, Jason can speak to a wide range of relevant topics that can be adapted to event specific content programs. Jason is open to MC events, moderate panels and fireside chats and work across other typical event content types. Jason was born & raised in the USA, spent nearly 30 years in New Zealand and is now based in Mexico with his wife Sarah & dog Herbie.

Day 3: Elevating Customer Engagement: Crafting Multidimensional B2B Digital Experiences

9:00 AM Keynote Panel: C-Suite Synergy: Driving Organizational Excellence Through Integrated Leadership

This panel explores how C-suite leaders can drive organizational excellence through integrated leadership and cross-functional collaboration. The discussion focuses on leveraging data-driven insights, creating personalized customer experiences, and fostering a culture of continuous improvement to enhance business performance and customer satisfaction. By examining effective strategies for C-suite synergy, the panel aims to provide actionable insights for leaders seeking to optimize their organizations' growth and success.

  • C-suite alignment is critical for organizational success, with highly aligned executive teams reporting 70% higher performance compared to less aligned peers
  • Cross-functional collaboration encourages innovation, improves efficiency, and enhances decision-making by bringing together diverse perspectives and expertise
  • Data-driven insights and personalized customer experiences are essential for driving business growth and improving customer satisfaction in today's competitive landscape
  • Fostering a culture of continuous improvement and accountability within the C-suite is crucial for maintaining long-term organizational excellence and adaptability

11:20 AM Interactive Panel: Lessons Learned Along The Way: An Honest Overview With B2B Leaders

It’s always easy to share things that have worked well, but what about the times when things didn’t go according to plan? Our informal case studies will focus directly on that. Projects/ initiatives launched that had setbacks along the way, and the VALUABLE lessons learned to help shape and steer our leaders in the right direction from those experiences. Each presenter will have a few minutes to speak on their challenges and allow the audience to ask questions along the way.  

12:10 PM Interactive Panel: Demystifying B2B Marketplaces: Your Questions Answered by Industry Experts

Whether you're just starting your marketplace journey or looking to optimize an existing platform, our panel of seasoned experts is here to provide valuable insights. The number of B2B marketplaces in the U.S. is projected to exceed 750 within two years, highlighting the growing importance of this sales channel. Attendees will gain practical knowledge on: 

  • Leveraging marketplace models to expand into new markets 
  • Implementing trust-building mechanisms for secure transactions 
  • Optimizing product listings and catalog management 
  • Navigating complex B2B transactions and high-value asset sales 


1:45 PM Fireside Chat: Overcoming the Challenges of Omni-Channel Pricing Enforcement

The panel "Overcoming the Challenges of Omni-Channel Pricing Enforcement" delves into the complexities of maintaining consistent pricing across various retail channels. As retailers expand online and offline, they encounter significant challenges in synchronizing prices, promotions, and inventory management. This discussion will highlight technological and strategic solutions for effective pricing enforcement, enhancing customer satisfaction and operational efficiency. Attendees will learn how to tackle data synchronization issues and implement pricing strategies that meet consumer expectations.

  • Synchronization Challenges: Examine the difficulties in coordinating pricing across channels due to disparate systems, leading to potential customer dissatisfaction.
  • Technological Solutions: Discuss the role of advanced technologies in automating pricing processes and ensuring real-time visibility across sales channels.
  • Strategic Pricing Management: Highlight effective strategies for understanding consumer behavior and executing pricing changes to maintain profitability while delivering a seamless omnichannel experience.

Check out the incredible speaker line-up to see who will be joining Jason.

Download The Latest Agenda