Jessie Adamczyk

Director of Marketing & E-commerce Etna Supply

Jessie Adamczyk is a seasoned marketing and customer success technology leader with a proven ability to drive growth and customer satisfaction. As the Director of Marketing and E-commerce for Etna Supply and Infusion Kitchen and Bath Showrooms, Jessie spearheads strategic initiatives, including digital transformation, brand building, and revenue generation. With a focus on data-driven decision-making and customer-centric strategies, Jessie has successfully led teams to achieve significant results, including increased revenue, improved customer retention, and optimized operational efficiency.

Previously, she held leadership positions at Cleverbridge, a leading SaaS billing platform company, where she led over 70 employees in marketing, customer success, and professional services. With a bachelor's degree in advertising from Michigan State University and an Executive MBA from the University of Notre Dame, Jessie brings a strong foundation in marketing strategy and business acumen.

Day 2: Synergy in Action: Unifying B2B Operations for Digital Success

3:00 PM Panel: Product Recommendation, Website Optimization and Joys Of Site Discovery

This panel focuses on enhancing eCommerce through strategic product recommendations and website optimization. The panel emphasizes the importance of aligning product recommendations with buyer intent and journey stages to increase conversion rates and customer satisfaction in the B2B sector.

Tailored product recommendations using data-driven methods can boost buyer confidence and increase sales in B2B eCommerce.
Streamlined website navigation, through features like mega menus and responsive design, enhances user experience and reduces bounce rates.
AI-powered recommendation engines analyze customer behavior to provide timely, relevant suggestions, facilitating quicker purchases and better product discovery.

Moderator: Liz Duggan - Chief Strategy Officer, Smith Commerce

Rob Jenson - Director and Head of Ecommerce, STIHL Inc

Lisa Kowalkowski – Director, Onsite Search, W.W. Grainger, Inc

Stacy Hanks - Vice President, Global Digital Commerce, SureWerx

Jessie Adamczyk - Director of Marketing & eCommerce, ETNA Supply

Reserved for Silvertech

Check out the incredible speaker line-up to see who will be joining Jessie.

Download The Latest Agenda