John Murcott | B2B Chicago

B2B Chicago 2025

April 28 - 30, 2025

Chicago Marriott Downtown

John Murcott

EVP Product & Strategy in Research & Development, HawkSearch Bridgeline

John has been passionate about Product innovation since the early days of the Web Content Management space. He started his career as a co-founder of FatWire Software, taking on leadership roles in Products, Marketing, and Professional Services. FatWire was acquired by Oracle and added to WebCenter Sites. John became VP of Solutions Engineering and Professional Services at WorkMarket - a SaaS Freelance Management System for enterprises looking to scale a contingent workforce.  When WorkMarket was acquired by ADP two years later, John stayed to develop Packaged Solutions that addressed Product gaps sold as part of Professional Services. Before joining Bridgeline, John helped build the Solutions Engineering team for WordPress VIP, an enterprise division of Automattic, the parent company behind WordPress, WooCommerce, Jetpack, and other open-source tools.

Day 3: Elevating Customer Engagement: Crafting Multidimensional B2B Digital Experiences

12:10 PM Panel: Leveraging AI For Product Data - Transforming Data Management in the Digital Age

In today's data-driven business landscape, effective product data management is crucial for success. This panel explores how Artificial Intelligence (AI) is revolutionizing the way companies handle product information, focusing on three key areas:

  • Data Cleaning
  • Centralized Data Lakes:
  • Product Information Management (PIM) and Digital Asset Management (DAM) 

Check out the incredible speaker line-up to see who will be joining John.

Download The Latest Agenda