Jonathan Burdette

Industry Strategy, Manufacturing Adobe

Jonathan is responsible for driving strategy, messaging and growth in our industrial manufacturing segment, which includes industrial manufacturing & automotive. As the head of Adobe's manufacturing industry strategy, he partners with customers in CMO / COO / CTO roles to help them to solve business challenges and differentiate their businesses through CX transformation. Prior to joining Adobe, Jon was in charge of GTM for SAP CX Industrial Manufacturing, and had several leadership roles managing P&L's at Fortune 500 manufacturers prior to working in SaaS.

Day 1: Bridging Digital Innovation & Preparing For The Next Generation Of Buyers

12:05 PM Workshop: Customer Independence: Implementing Effective B2B Self-Service Solutions

Today’s B2B buyers want a mix of personal and self-guided interactions. The emergence of GenAI capabilities means that delivering the right type of engagement at the right moment for all your visitors is now possible. Join Adobe and industry experts to explore how AI-driven strategies can enhance customer autonomy, reduce costs, and drive profitable revenue. Discover real-world examples of AI-powered automation and personalization that differentiate your brand from competitors. Learn how data unification and scalable digital tools transform customer engagement and streamline workflows. Gain insights from leaders using Adobe Commerce and other Adobe platforms to boost revenue and efficiency.

Key Takeaways

Attendees will:

See how GenAI is changing how B2B brands connect with customers. The event will highlight the latest techniques in AI-driven customer identification and engagement.
discover impact of GenAI applications. The event will showcase real-world examples of AI-powered personalization and automation
learn from the best in the industry. The event features insights from top B2B companies and marketing experts

Check out the incredible speaker line-up to see who will be joining Jonathan.

Download The Latest Agenda