Julie Schulte

Good intent data is becoming increasingly important for businesses. This data can help businesses to identify potential customers who are likely to be interested in their products or services. However, good intent data can be difficult to operationalize and scale. This session will look at B2B ecommerce and good intent data to review how to operationalize good intent data and build out a process to scale it. 

• Defining the goals of the good intent data program 
• Selecting the right data sources; and preparing data 
• Developing a process for analyzing and acting on the data 
• Scaling with the right technology; Automation/analysis 
• Partnering with other businesses that can help to scale the data program; and other challenges