Kenneth Parks | B2B Chicago

B2B Chicago 2025

April 28 - 30, 2025

Chicago Marriott Downtown

Kenneth Parks

Chief Growth Officer Icreon 

Day 2: Synergy in Action: Unifying B2B Operations for Digital Success

3:00 PM Panel: Revolutionizing B2B Commerce: The Convergence of eProcurement and eCommerce in 2025

A deep panel focused on the integration of eProcurement and eCommerce in 2025. Discover how digital transformation is reshaping B2B operations, enhancing customer experiences, and driving efficiency through innovative technologies. Key Takeaways include

  • Explore the latest trends in eProcurement and its impact on B2B operations.
  • Learn strategies for creating seamless and personalized B2B eCommerce experiences.
  • Understand the importance of integrating procurement systems with supplier platforms.

Moderator: Kenneth Parks - Chief Growth Officer, Icreon 

Michael McCutcheon - Senior Director of Digital Business, Legrand North America

Steven Javor - Director eCommerce & Omnichannel NA, Schneider Electric

4:50 PM Panel: Strategic KPI Implementation: Driving eCommerce Performance

Get ready to dive into the dynamic world of eCommerce as we explore the exciting role of strategic Key Performance Indicators (KPIs) in driving success! This engaging panel discussion will unravel the secrets behind effective KPI implementation, alignment with business goals, and the innovative trends shaping the future of online retail. Join our experts as they share insights, real-world success stories, and actionable strategies that will empower you to elevate your eCommerce game and stay ahead of the curve in 2024 and beyond! 

  • Foundational Concepts - Define strategic vs. operational KPIs in eCommerce 
  • Implementation and Alignment - Address common KPI implementation challenges 
  • Industry-Specific Insights - Discuss KPIs for customer retention and lifetime value 
  • Future Trends and Technology - Explore AI and ML in KPI tracking Interactivity: Live Polling:  
  • Scenario Discussion: 
  • Rapid-Fire KPI Round:  

Check out the incredible speaker line-up to see who will be joining Kenneth.

Download The Latest Agenda