Lindsay Herda

VP, Marketing Ergodyne

“Industrial safety” and “passion brand” – you wouldn’t think they go together. And in the highly commodified world of Personal Protective Equipment (PPE) they typically don’t. But St. Paul, MN-based safety gear manufacturer Ergodyne proves an exception. As VP of Marketing, Lindsay Herda continues to evolve the company’s brand in support of its constantly growing line of professional-grade Tenacious Work Gear®.

With a brand experience that’s as authoritative as it is distinctly irreverent, Ergodyne eschews the hard sell in favor of building connections with the folks on the frontlines actually using the gear. “Being a B2B company, it might be counterintuitive,” says Herda. “But it’s critical. They’re a savvier, more discriminating bunch than ever.”