Marta Dalton | B2B Chicago

B2B Chicago 2025

April 28 - 30, 2025

Chicago Marriott Downtown

Marta Dalton

VP Marketing & Innovation PetSafe Brands

Day 2: Synergy in Action: Unifying B2B Operations for Digital Success

3:00 PM Benchmarking Panel: Effective Customer Onboarding Strategies and the Role of AI/Machine Learning

We’re bringing together industry experts to discuss the transformative impact of AI and machine learning on customer onboarding processes in B2B ecommerce. Attendees will gain insights into how to leverage AI to enhance customer experience, drive efficiency, and transition to fully digital onboarding processes.

  • Team Structure, who’s on the team? What roles are critical for success
  • Influencer assist partners to go completely digital
  • What tech do you use to make this run smooth?

Aleshia Eckard – eCommerce Digital Strategy Manager, Siemens

Marta Dalton – VP Marketing & Innovation, PetSafe Brands

Patrick Lord - Senior Manager - B2B E-Commerce, Samsung Electronics America

Check out the incredible speaker line-up to see who will be joining Marta.

Download The Latest Agenda