Melissa Howe | B2B Chicago

B2B Chicago 2025

April 28 - 30, 2025

Chicago Marriott Downtown

Melissa Howe

Senior Manager, Digital Product - Brand Websites Marvin

Day 2: Synergy in Action: Unifying B2B Operations for Digital Success

12:40 PM Keynote Case Study: Influencing the Investment: How Leaders Can (and Should) Guide Web Experience Tech Stack Choices

It’s a familiar scene: a technology partner courting your team sells them on an ideal future state … with the help of their solution. Your team is ready to go all-in. But you know the investment and long-term implications mean you must carefully consider the needs of the business not just today, but 5 years from now, and with return on the investment top-of-mind. While you have an expert team, your influence is critical to the enduring success of your organization’s tech stack.

Join us to learn how Marvin, a Minnesota-based manufacturer of premium windows and doors, evaluated their new web tech stack. You’ll leave with a checklist of applicable questions that will aid you in guiding teams through a thorough evaluation of future tech investments aligned to your business priorities. 

Check out the incredible speaker line-up to see who will be joining Melissa.

Download The Latest Agenda