Paul Shrater

Co-Founder & COO Minimus LLC

Entrepreneur Paul Shrater co-founded Minimus.biz, the consumer products e-commerce startup in 2004. Shrater grew Minimus.biz to be ranked in Internet Retailer’s Top 1000 highest grossing B2C e-commerce businesses in the U.S., and top 300 in their B2B ranking. Minimus has received several awards for customer service, and has grown expansion divisions in the promotional products industry and third party logistics services for other brands (MinimusFulfillment.biz).  

As part of that expansion, in 2011, Shrater was named to the promotional products industry magazine’s Hot 40 list of innovators to watch in the industry; and growth in the 3PL division includes working with brands and celebrity clients in: food, beauty, apparel, and electronics.  

In 2008, Shrater launched Minimus Products (MinimusProducts.biz), an organic and kosher certified contract packaging company that provides both food and non-food packaging services to numerous brands via its own facilities and equipment.  It has capabilities to package liquids, powders, and particulates into packets, bottles, jars, bags, cans, tubes, and more. 

Expanding further in 2017, Shrater opened a marketing consulting department at Minimus to further work with its clients, and partnered in The Karma Accelerator to provide additional infrastructure and financial support to growing consumer product brands.

Prior to his career as an entrepreneur, Shrater was a film and television producer and writer developing projects with various major studios, networks, and production companies. 
Shrater is a graduate of the University of Pennsylvania’s acclaimed Wharton School.

He has spoken at several conferences and guest lectured at universities on topics such as: e-commerce, supply chain management, and change management.  He authors a blog for the Wharton Magazine, and has been adjunct faculty at California Lutheran University, where he taught an experiential class in integrated marketing communications.  He has also appeared on such networks as CNBC, and been quoted in such publications as Forbes and USA Today.