Sean Cummings | B2B Chicago

B2B Chicago 2025

April 28 - 30, 2025

Chicago Marriott Downtown

Sean Cummings

Managing Director of Ecommerce UFPI

With over 20 years of experience as a leader in eCommerce, Sean has successfully navigated the spectrum from startups to Fortune 500 companies. He specializes in creating customer-centric products and services within the B2B manufacturing and industrial sectors. Currently, as the Managing Director of eCommerce at UFP Retail Solutions, Sean spearheads digital strategies that not only uncover new opportunities but also align seamlessly with the organization’s vision.

His deep expertise in eCommerce technologies, data structures, and B2B solutions enables him to deliver exceptional value while cultivating a culture of innovation and collaboration. Sean is passionate about driving transformative change in the industry, making him a sought-after speaker and thought leader.

Day 2: Synergy in Action: Unifying B2B Operations for Digital Success

3:00 PM Panel: Maximizing B2B Marketing Touchpoints And Measuring Performance With Your Buyers

In the dynamic landscape of B2B marketing, understanding and optimizing customer touchpoints is crucial for driving strategic engagement and revenue growth. This panel explores the intricate methodologies for measuring marketing performance through advanced analytics, multi-touch attribution, and data-driven insights.

  • High tech AND High touch? Comparing ideas
  • Critical Marketing Metrics
  • Identifying Critical interaction points across various channels
  • Identifying critical metrics to measure effectiveness of touchpoints

Check out the incredible speaker line-up to see who will be joining Sean.

Download The Latest Agenda