Tavares Taylor

This keynote panel explores the evolving B2B landscape as Millennials and Gen Z increasingly dominate purchasing decisions, reshaping eCommerce strategies to meet their unique preferences and expectations. By 2025, these younger generations will constitute the majority of B2B buyers, necessitating a shift towards digital-first approaches, personalized experiences, and innovative technologies to remain competitive in the market. 

Key discussion points:  

• Millennials and Gen Z will make up 71% of B2B buyers by 2025, driving a significant shift in purchasing behaviors and expectations 
• Digital self-serve channels will process more than half of large B2B transactions, emphasizing the need for seamless online experiences 
• Younger buyers prioritize factors beyond economic value, such as sustainability and co-creation opportunities, requiring businesses to adapt their value propositions 
• To stay relevant, B2B companies must focus on eCommerce adoption, addressing frustrations, and providing compelling online platforms that cater to the preferences of Millennial and Gen Z buyers

In an era where digital transformation is reshaping the B2B landscape, understanding the current state of the industry is essential for businesses seeking to thrive. This keynote panel will address the most pressing questions surrounding B2B eCommerce digital transformation, exploring key drivers, emerging trends, and strategic insights that are redefining customer engagement and operational efficiency. Join industry leaders as they share their perspectives on navigating this dynamic environment and leveraging technology to drive sustainable growth.