Vicki Repsholdt

Vice President, Marketing, Building & IT Business (Square D) Schneider Electric

A Chicago girl at heart, Vicki Repsholdt graduated from Columbia College in Chicago with a BA in broadcast journalism. Her first positions included working for Marriott Corporation in PR, then for two B2B boutique agencies in Chicago, serving as both copywriter and account manager. 

Her 25-year run at Schneider Electric began when she responded to an ad in the Chicago Tribune for a copywriter for the Square D Company. Schneider Electric purchased Square D in 1991 and over time Vicki has served as a speech writer, business communications manager, marketing segment manager, distributor account manager, inventory manager, operations director, and currently, VP of Marketing for the U.S. Power division of Schneider Electric. 

Today, Vicki and her team work closely with the commercial and residential teams to promote an unparalleled offer of electric equipment and energy management solutions for homes, businesses, buildings, hospitals and facilities. This includes the industry-leading EcoStruxure architecture, of which Vicki’s team markets "EcoStruxure Power" - one of six architectures offered by Schneider Electric to bring IoT technology to life. 

Schneider Electric employs a creative mix of marketing tactics including the latest digital technology along with traditional marketing methods, to communicate and build relationships with electrical contractors, home builders, specifiers, OEMs, panel builders and really anyone who is interested in installing the industry’s most innovative and reliable products.