Adobe Marketing Cloud is the most comprehensive and integrated marketing solution available, enabling marketers to measure, personalise, and optimise marketing campaigns and digital experiences for optimal marketing performance. With its complete set of solutions, as well as real-time dashboards and a collaborative interface, marketers are able to combine data, insights and digital content to deliver the optimal brand experience to their customers. Adobe Marketing Cloud comprises the Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, Adobe Campaign and, most recently, Adobe Audience Manager and Adobe Primetime.