Key Drivers Shaping the Future of Retail:
Exploring Strategies for Omnichannel, First-Party, Customer Engagement & More!

As social media and technology have evolved, brands are becoming more sophisticated with their approach to influencer marketing. However, too many brands still rely on vanity metrics and outdated measurement strategies. For e-commerce brands, this presents an opportunity to integrate creators and their content throughout the consumer journey and to show how creators can drive real ROI. 

In this fireside chat, we’ll discuss:

• How to guide creators to make content that consumers trust and that produces results
• How to work across teams to achieve your desired results
• How to incentivize creators for both content creation and performance

Creative, connected and engaging experiences can create meaningful moments for customers. But do those moments carry them all the way through the path to purchase from one channel to another? What does omnichannel success look like for different brands that are making a difference in their markets? Join leaders that are translating brilliant brand storytelling into measurable successes and get ideas for how to:

• Tell your brand story in a way that will connect with audiences in-person and online
• Use real-time customer data to find where you are losing customers, and use agile retargeting for success
• Measure and improve customer engagement around the campaigns, initiatives and experiences you’re crafting
• Connect your channels for a truly seamless omnichannel experience that drives engagement and reduces friction

Using virtual whiteboard tools can enable businesses to communicate visually and multidimensionally, in real time, allowing them to adapt to the ever-evolving reality of cross-functional collaboration. In this session, Sam Cook, Process Capabilities Manager at Nike Brand Marketing, will offer a how-to session for using virtual collaboration tools to increase team engagement, power brainstorming and facilitate better problem solving to make a difference for your customers. Get takeaways on mapping out complex systems and processes to make it easier and faster to innovate. Explore:

• What is a virtual whiteboard, examples of what it can do, and what are the benefits of using one?
• Do whiteboards fit within your culture and working structures?
• How to get things started by calculating ROI, creating implementation plans, and using phased roll out approaches

The standards for checkout and post-checkout experiences are quickly changing, driven by advancements in payments, shipping and post-purchase experiences. For example, the digital payment landscape for ecommerce has boomed over the last few years, as have self-service or immediate customer care options to adjust orders post-checkout. Quick 2-day or event same-day delivery is becoming a requirement for some customers, requiring more third-party and last-mile partners, but the delivery experience can make or break a relationship – so how should companies think about meeting customer expectations where they can control the experience and put safeguards around what they cannot? Join our expert panelists for a look at: 

·       Understanding your different customer segments’ changing expectations and innovating to meet them 

·       Finding the right tools, partners, and services that can add value  

·       Looking ahead at how companies are continuing to think about payments and post-purchase options in a digital-forward world 

·       Connecting systems to create greater transparency for customers from purchase to delivery to retain customers 

·       Planning retention strategies that start from the first touch and continue post-purchase  

Join us for an exciting case study where we'll delve into how Pacvue drives commerce acceleration with the Snowflake Retail Data Cloud. Learn more about: 

• Why commerce acceleration is more important than ever before, and how the new challenge of omnichannel is impacting brands 
• The role of data sharing and how Snowflake enables Pacvue to scale and drive collaboration 
• How successful brands leveraged retail media and personalized promotion to maximize profit 

Personalization is the key differentiator for driving customer engagement. Companies must be prepared to scale personalization efforts at lightning speed and with precision accuracy. This requires the ability to both gather and format customer data from multiple touchpoints across both owned and partner or social channels. Privacy must also be considered as customers look for ways to protect their personal data while also expecting exceptional levels of personalization in every interaction with a brand. Effectively collecting and leveraging customer data is an absolute necessity if companies wish to remain ahead of the marketing curve. Hear from leaders on how to:

• Capture customer interactions to facilitate both broad-view and detailed interaction metrics
• Scale personalization strategies to expand your customer base and drive growth
• Integrate data-driven strategies to deliver customized offers and shopping wherever and however your customers shop

As the modern customer moves between numerous channels, companies are presented with a unique opportunity and challenge to consolidate their data and generate insights that can determine their most valuable customers and drive brand strategy. In this fireside chat, hear from Unilever’s CRM Director and E-Commerce Center of Excellence Lead Roshni Nambiar on making customer insights a key part of your brand’s strategy through:

• Bringing multichannel data together to analyze the full scope of customer interactions and acquisitions

• Using data science to effectively find and segment high value customers 

• Translating insights into action plans that can be rolled out across departments 

• Focusing your engagement strategies on the messages and products that will increase loyalty and retention

Staying on top of the latest in payment options is critical for meeting your consumer’s demand for more convenience, flexibility, and security at check out. Offering a range of payment options will drive continued loyalty, but understanding the vast array of options can be a daunting task. Join this panel discussion and walk away with a better understanding of the latest payment options.