Day Two: The Journey Towards In-Housing

9:50 - 10:00 Welcome Remarks

10:00 - 10:30 Case Study: How Air Asia is increasing their programmatic footprint to gain more control of their media performance across markets whilst cutting costs to respond to current Covid-19 constraints

Rohit Sridhara - Head of Programmatic, Air Asia Group

10:30 - 10:55 Every Pound Counts: The Impact of COVID-19 on Advertising & Marketing Fraud

Dan Lowden - CMO, WhiteOps

10:55 - 11:45 Panel Discussion: A step-by-step guide to in-house success in a COVID-19 era: How to better determine what to outsource and which new technologies to implement to fulfil your programmatic objectives?

Martin Kelly - CEO, Infectious Media Matthew Bushby - Head of Programmatic, Zenith Tushar Kalra - Head of Global Display & Programmatic Marketing, HelloFresh Carlotta Meneghini - Head of Programmatic, Vodafone Teresa Fusaro - Head of Product, Programmatic Media, Nestlé

11:50 - 12:10 Case Study: Programmatic in Uncertain Times Alignment, Transparency, and Optimisation

Cadi Jones - Commercial Director EMEA, Beeswax

12:10 - 12:40 Industry Chat: With over 1,000 companies competing in the DMP and CDP sphere, how can you cut through the noise and select a platform that truly meets your business need post COVID-19?

Matt Rolfe - Head of Enterprise Sales, Criteo Marek Lacina - Head of Digital Marketing, Advalyze

12:40 - 13:00 Case Study: Amid the global pandemic disruptions how advertisers and publishers can better collaborate to ensure a fair value exchange on inventory to bring greater control, efficiency and success to the entire ecosystem

Aleksandra Ivanishcheva - Head of Commerce, Weeronline

13:00 - 13:05 Closing Remarks