Ben Walmsley is Commercial Director of The Sun, The Times and Sunday Times at the Bridge, News UK's commercial division. Ben leads the teams selling advertising across all platforms, driving commercial product strategy and partnerships, and the digital operations teams. Prior to joining NewsUK, Ben held several leadership positions at advertising technology company Sizmek, having joined in 2011 from Yahoo! where he led a team responsible for strategic partnerships across the EMEA region. Inspired by the influence of technology on the future of content production and consumption, Ben’s focus at NewsUK is the creation of trusted, engaging and innovative advertising experiences to secure the future of great journalism on all platforms.