PureGroup

PureGroup is a UK based financial technology business, established in 2013, focused on delivering sales optimisation for global asset managers.

PureGroup powers global asset managers to engage in sales optimisation, increase profitability and become tomorrow’s leaders. We believe that improved Client Experience (CX) is one of the most powerful differentiators for modern asset managers to build both meaningful client relationships and sustained growth and retention of long-term assets.

Our web-based applications enable global asset management sales teams to stand out from the crowd, grow and retain assets through more efficient and effective client engagement, augmented by technology.

PureGroup won the 'FinTech start up' award at the Digital Client Engagement Summit 2019 and 'Best Use of Data' at the Investment Week Innovation Awards 2020.