Where Heads of Digital & eCommerce at Europe’s leading food & beverage brands benchmark their response & solutions to the global pandemic

2 - 3 September 2020

12pm - 3pm London | 1pm - 4pm Berlin

Covid-19 is posing unprecedented challenges to the
food and beverage industry

Join this virtual event to find out how other Heads of Digital and eCommerce from Europe’s leading food and beverage brands are embracing new business models and data and tech capabilities to better meet the increasing demand for online orders.

Sign up for free to find out how you can:

Reimagine your on-demand delivery – find out new ways to collaborate with retailers and Amazon to stay competitive and support communities
Accelerate your D2C strategies - discover how to captialise on the eCommerce surge to meet increased demand following the Covid-19 crisis
Benchmark against peers and have your pressing questions answered – hear from 6 digital food and beverage speakers and take part in polling and Q&A after each session

Free SIgn Up Interested in Sponsorship?

Be inspired. Learn From:

Alice Hawcroft

Group Client Director eCommerce and Argos at Nectar 360

Sainsbury’s

Stuart Heffernan

Global Ecommerce Leader

Pernod Ricard

Lucelena Angarita

Director of Supply Chain Systems & Standards

IPC-Subway

Daniel Ingram

Global Director, Trade Innovation

Anheuser-Busch InBev

George Dean

Head of Zoom

Ocado Zoom

Claes Hessel

Head of Digital Customer Experience

Coop Sverige AB

Jean Philippe Nier

Head of eCommerce UK&I

The Kraft Heinz Company

Andrea Kocsis

eBusiness Lead EMENA

Nestlé Confectionery

Lourens Van Dijk

eCommerce Operations Manager

Nespresso

Huw Fulcher

Data Scientist

Appnovation

Sarah Gilbertson

Brand Enterprise Director

Amobee

Hashim Hamdani

Client Director

Amplifi

John Maltman

CEO & Director

e.fundamentals

David McCarty

Industry Solutions

Treasure Data

Talia Wachtel

VP, Client Engagement

Tiger Pistol

Kerry Young

VP & General Manager

EnterWorks

Free Sign Up

The Digital Food & Beverage Agenda:

ALL TIMES IN CEST

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Day One - 2nd September 2020

View All Session Details

CEST

Reimagining On-Demand Delivery Following the Crisis

1:00 pm - 1:05 pm

1:00 pm - 1:05 pm

Moderator Welcome Remarks: Lauran Allen, Editorial Director, Digital Food & Beverage

Learn more
1:05 pm - 1:30 pm
1:05 pm - 1:30 pm

Opening Fireside Chat: Reimagining retailer online strategies: How can you transform your online convenience shopping and delivery models to best support communities, employees and business in times of a crisis?

Claes Hessel, Head of Digital Customer Experience, Coop Sverige AB
- How can you transform your business model to cope with the shift to online convenience shopping and on-demand delivery
- What are the opportunities to offer better products to your consumers?
- How can you establish data sharing partnerships to improve consumer service and best grow your online visibility
- What can you do to enhance online services and connectivity
- How to remain sustainable and competitive by improving your online and digital marketing presence
- What does the future customer demand look like?
- How to better support customers and their communities through collaborative digital strategies
Learn more
1:30 pm - 2:00 pm
1:30 pm - 2:00 pm

Fireside Chat: How Going Local Made Anheuser-Busch InBev the Toast of Towns Around the World

Talia Wachtel, VP, Client Engagement, Tiger Pistol
Daniel Ingram, Global Director, Trade Innovation, Anheuser-Busch InBev
- How to pair ABI brand equity with local establishments drives a more personal connection with the consumer, increasing relevance
- How can publishing ads at scale be personalized and meaningful?
- How can you publish ads at scale that isn’t an expensive endeavor requiring a huge staff
- How can local advertising with the right technology make pivoting simple and efficient
Learn more
2:00 pm - 2:30 pm
2:00 pm - 2:30 pm

Keynote Interview: How to develop a future-proofed eCommerce model to provide a world-class experience for your consumers in line with the lessons learnt from the pandemic

Stuart Heffernan, Global Ecommerce Leader, Pernod Ricard
- How can you transform your eCommerce model whilst focusing on compliance and data security
- How can you measure and identify which digital tech will most benefit your F&B business
- What is the right ecommerce model for you?
- How can you prirotise your business challenges and source the digital tools that can solve them
- How to get management buy-in and find the budget to test new digital solutions
- How to achieve consumer data transparency during the pandemic?
- Which D2C model is right for you and how can you assess which brands and markets to scale D2C?
Learn more
2:30 pm - 3:00 pm
2:30 pm - 3:00 pm

Case Study: How to leverage data analytics and data prediction technologies as a powerful tool to analyse the shift in your consumers’ demands: Lessons-learnt following Covid-19

Huw Fulcher, Data Scientist, Appnovation
- The rise of data-driven strategy - Why using data to better understand customers is vital
- Events like COVID-19 will cause permanent consumer behavioural change. How to quickly align.
- Making the most of the increase in data coming from online shopping - how can large scale retailers take advantage
Learn more

3:00 pm - 3:30 pm
3:00 pm - 3:30 pm

Fireside Chat: Enhanced D2C strategies: How can you rapidly scale-up and implement your direct-to-consumer roadmap to capitalise on the ecommerce surge and to cope with the increased demand?

Jean Philippe Nier, Head of eCommerce UK&I, The Kraft Heinz Company
Lourens Van Dijk, eCommerce Operations Manager, Nespresso
- What are the future D2C opportunities as consumers’ priorities change due to the pandemic?
- How to achieve the same level of convenience and consumer choice that exists in a retail setting
- How to enhance your direct-to-consumer offerings and to be proactive about pre-empting challenges of executing delivery
Learn more
3:30 pm - 4:00 pm
3:30 pm - 4:00 pm

Case Study: How CPG’s can build and sustain a winning position in online retail

John Maltman, CEO & Director, e.fundamentals
- Why now is the time to play like a winner and seize the opportunity
- The key capabilities CPG’s need to market and sell effectively online
- How to generate strong return on investment from digital shelf analytics
- How to excel at building competitive advantage at a pace your competition can’t match
Learn more

Day Two - 3rd September 2020

CEST

Building Digital Resilience: Now and for the Future

1:00 pm - 1:05 pm

1:00 pm - 1:05 pm

Moderator Welcome Remarks: Lauran Allen, Editorial Director, Digital Food & Beverage
1:05 pm - 1:30 pm
1:05 pm - 1:30 pm

Opening Keynote: How to accelerate investments in a seamless online-to-offline experience and proactively shift spending to your online channel to better meet your customers’ increased online needs now and into the future

Alice Hawcroft, Group Client Director eCommerce and Argos at Nectar 360, Sainsbury’s
- How to create a model that serves the customer better and is sustainable over the long term
- How to build a business model that responds to the new market reality
- How to integrate digital technology into your business as the customers expectation and level of demand changes
Learn more
1:30 pm - 2:00 pm
1:30 pm - 2:00 pm

Case Study: IPC - Subway – Mastering the Pricing Domain in MDM

Lucelena Angarita, Director of Supply Chain Systems & Standards, IPC-Subway
Hashim Hamdani, Client Director, Amplifi
Kerry Young, VP & General Manager, EnterWorks
- How IPC-Subway is applying Data Governance & Collaboration to achieve pricing accuracy
- How IPC-Subway is beating the ‘data silos’ through consolidation of master data
- How creating a “golden record” for data entities can help you pivot sudden changes in supply / pricing strategy
- Why the Covid-19 pandemic can be an opportunity to reassess your MDM
Learn more
2:00 pm - 2:30 pm
2:00 pm - 2:30 pm

Keynote Interview: How ultra-fast on-demand delivery capabilities will change eCommerce dynamics for retailers and suppliers

George Dean, Head of Zoom, Ocado Zoom
- Different missions - how shopper missions change on-demand
- Different categories - which categories over and under perform for on-demand?
- Different customers - who is the online immediacy customers
- Top tips to succeed in online
Learn more
2:30 pm - 3:00 pm
2:30 pm - 3:00 pm

Case Study: Seismic retrofitting your marketing strategy to a fast-changing pandemic world – How can you achieve growth amidst turbulence through the acquisition of high-quality new customers

Sarah Gilbertson, Brand Enterprise Director, Amobee
- Rethinking audience data strategies to tackle shifts in consumer purchase behaviour
- Understanding consumer sentiment, mindset and behaviour in real-time
- Engaging online shoppers with heightened relevance, accuracy and efficiency
- Unlocking new investment channels and opportunities to diversify media spend and gain first-mover advantage
Learn more

3:00 pm - 3:30 pm
3:00 pm - 3:30 pm

Keynote Interview: Lessons-learnt from the Covid-19 crisis: How can you invest in the right digital technology and work with the right innovative partners to meet your consumers’ changing online demands and thrive into the future?

Andrea Kocsis, eBusiness Lead EMENA, Nestlé Confectionery
- How to accelerate your e-commerce strategy to build a business that is much broader in its offering and more accessible to consumers
- How to overcome the holiday season set-back during the pandemic and to speed the recovery and preparations for the Christmas sales period
- How to modify your business model and to invest in the right technology to meet increasing consumer demands and delivery slots
- How to be innovative as the industry accelerates its transition to ecommerce and omnichannel fulfillment
- How can retailers adapt quickly to future challenges and leverage relationships with food delivery services such as Amazon and Deliveroo
Learn more
3:30 pm - 4:00 pm
3:30 pm - 4:00 pm

Case Study: The Hidden Value in the Direct-To-Consumer Model

David McCarty, Industry Solutions, Treasure Data
- How has the pandemic radically changed the consumer journey / path to purchase and accelerated numerous digital transformations
- Why has there been a renewed interest in the Direct-To-Consumer (DTC) business model
- How can you measure the opportunity from D2C rather than just revenue growth
- How can DTC be used as a channel to drive consumer engagement, brand enthusiasm and capture insights that can lead to product and brand innovation?
- How can Food and Beverage companies harness and utilize the valuable first-party data to drive engagement and innovation?
Learn more

FREE SIGN UP!

Why Should You Join The Digital Food & Beverage Virtual Event?

No Cost to You

Every single session is totally free, no matter what. This is major value at ZERO cost.

Always Accessible Content

If you can't make all of the sessions, no biggie. Everyone registered gets a copy of the on-demand sessions.

Live Q&A with experts

Stay connected with your peers and communicate on live Q&A with the industry leaders. Ask away!

Our Digital Food & Beverage Community Includes All The Major Players:

In Partnership With:

Learn More

Frequently Asked Questions

How will I access the sessions?

You will attend the sessions, meet our partners, and gain access to valuable resources in our online conference center.

Do I need to download or install any software to be able to attend this event?

No. You do not need to download or install any software to participate in our conference. You only need to have access to the Internet.

Will the sessions be recorded?

Yes. The sessions will be recorded and available for free for a limited time but you must sign up in advance.

Free Sign Up

Where Heads of Digital & eCommerce at Europe’s leading food & beverage brands benchmark their response & solutions to the global pandemic

2 - 3 September 2020 12pm - 3pm London | 1pm - 4pm Berlin

Covid-19 is posing unprecedented challenges to the food and beverage industry

Be inspired. Learn From:

The Digital Food & Beverage Agenda:ALL TIMES IN CEST

Day One - 2nd September 2020

Reimagining On-Demand Delivery Following the Crisis

Moderator Welcome Remarks: Lauran Allen, Editorial Director, Digital Food & Beverage

Opening Fireside Chat: Reimagining retailer online strategies: How can you transform your online convenience shopping and delivery models to best support communities, employees and business in times of a crisis?

Fireside Chat: How Going Local Made Anheuser-Busch InBev the Toast of Towns Around the World

Keynote Interview: How to develop a future-proofed eCommerce model to provide a world-class experience for your consumers in line with the lessons learnt from the pandemic

Case Study: How to leverage data analytics and data prediction technologies as a powerful tool to analyse the shift in your consumers’ demands: Lessons-learnt following Covid-19

Fireside Chat: Enhanced D2C strategies: How can you rapidly scale-up and implement your direct-to-consumer roadmap to capitalise on the ecommerce surge and to cope with the increased demand?

Case Study: How CPG’s can build and sustain a winning position in online retail

Day Two - 3rd September 2020

Building Digital Resilience: Now and for the Future

Moderator Welcome Remarks: Lauran Allen, Editorial Director, Digital Food & Beverage

Opening Keynote: How to accelerate investments in a seamless online-to-offline experience and proactively shift spending to your online channel to better meet your customers’ increased online needs now and into the future

Case Study: IPC - Subway – Mastering the Pricing Domain in MDM

Keynote Interview: How ultra-fast on-demand delivery capabilities will change eCommerce dynamics for retailers and suppliers

Case Study: Seismic retrofitting your marketing strategy to a fast-changing pandemic world – How can you achieve growth amidst turbulence through the acquisition of high-quality new customers

Keynote Interview: Lessons-learnt from the Covid-19 crisis: How can you invest in the right digital technology and work with the right innovative partners to meet your consumers’ changing online demands and thrive into the future?

Case Study: The Hidden Value in the Direct-To-Consumer Model

Why Should You Join The Digital Food & Beverage Virtual Event?

Why Should You Join The Digital Food & Beverage Virtual Event?

Our Digital Food & Beverage Community Includes All The Major Players:

In Partnership With:

Frequently Asked Questions

2 - 3 September 2020

12pm - 3pm London | 1pm - 4pm Berlin

Covid-19 is posing unprecedented challenges to the
food and beverage industry

The Digital Food & Beverage Agenda:

ALL TIMES IN CEST