Ken McFarland

Director of eCommerce & New Digital Business Model, UK & Ireland Unilever

DAY 1 –SEPTEMBER 2021

Table 1: How can you improve your stock visibility and availability to meet increasing customer delivery expectations? Rob Stubbs, Global IT Delivery, Dr Martens.
Table 2: How can you re-think your ecommerce models to meet new consumer expectations and boost sales? Victor Bayata, Global VP of Digital & Innovation, Clarks.
Table 3: What is the future of stores in an increasing digital landscape? Ken McFarland, Director of eCommerce & New Digital Business Model, UK & Ireland, Unilever
Table 4: How can you encourage an organisational shift for AI to be integrated across your workforce capabilities to gain an information edge? Fabon Dzogang, Lead Scientist on Conversational AI, ASOS.com
Table 5: How to make sure that your company's marketing and tech team work together to revolutionize company’s operations and maximize the bottom line Edit Dudás, Head of Customer Relationship Management, Adidas Runtastic
Table 6: How to implement a subscription business model to strengthen customer loyalty and increase their lifetime value Reserved for DAC Group Table 7: How to address challenges of uncontrolled content, pricing and returns when selling on marketplaces to reap the benefits of growing sales Reserved for Sponsor

Check out the incredible speaker line-up to see who will be joining Ken.