New habits, higher expectations, and a desire for exciting, personalised shopping experiences are making shoppers harder to know, reach, and inspire. To win in today’s always-on world, marketers need the ability to meaningfully connect with shoppers across channels and devices online and off. Critical factors such as a lack of data and an incomplete view of the shopper, combined with massive competition, are forcing a major disruption.
At Criteo, we’re building a powerful and open Commerce Marketing Ecosystem (CME). By connecting more shoppers to the things they need and love, we’re able to deliver the highest performance and maximum profits and sales for all participants. Our open ecosystem levels the playing field for everyone, opening new doors to generate omnichannel sales profitability, and offering big data, massive scale, and unparalleled machine-learning technology.