Rhone’s Co-Founder and CEO, Nate Checketts, will speak to how they are navigating the new normal and the changes they are seeing in customer behavior and the end to end shopping journeys. Hear how Rhone, a men’s performance active wear retailer, is using customer insights and their strong customer relationships to inform launches, drive growth, support the community and improve the customer experience.

Trevor George is the CEO of Trevco, and of the digital marketing agency Blue Wheel, one of Inc Magazine’s fastest growing private companies! 

In these roles, Trevor became one of the largest 3rd party sellers on Amazon in the United States! 

Trevor is known for advancing brands in e-retail and marketplaces. He’s often featured in Business Insider, Internet Retailer, Search Engine Land, Entrepreneur Magazine, and more, and is one of the trailblazers in today’s changing e-retail landscape. 

Most recently, he launched MaskClub during the pandemic in under 4 days, now the world’s largest online destination for officially licensed face masks with a social good mission.

This discussion will address: 

• The design and implementation of MaskClub’s successful DTC advertising
• The impact of a strategic Amazon Advertising campaign
• The strategies used to evaluate and increase conversion rate

• What needs to happen for a transformation to be successful
• Starting the process and applying your vision
• Ensuring your internal teams are synergized and are efficient
• Having the right internal stakeholders to work with as you move through the transformation (marketing, IT, etc.)
• Tracking your efforts as the transformation evolves and changes – identifying specific metrics to measure success
• Sustaining your efforts for the long term
• Ensuring you have the right skillsets to continue to deliver upon your vision after the transformation is complete
• Reviewing lessons learned during the process (pitfalls, hiccups along the way, etc.)

Every customer transaction has a sales tax implication. It is the responsibility of retailers to have their business systems configured to account for factors such as shipping costs, product discounts, or tax-exempt products to ensure a seamless customer experience. For this to happen, you need to account for any potential nuance across all customer-facing platforms, including online marketplaces.

Sales tax will continue to play an important role in the year-end reporting process and getting it right from the start is critical. Playing catchup after the fact is a losing proposition.

LedgerGurus joins Sovos in this session to share how having the right software helps their teams better manage sales tax implications. Our expert speakers will inform the audience on the importance of having the right tools in place to make the transaction process seamless for customers, while also making it easy for finance on the backend.

When you leave this session, you will understand:

• Which sales tax considerations eTailers need to focus on
• The role of sales tax in building and maintaining customer relationships
• Best practices for assuring data accuracy and easing the burden of financial reporting

If customer reviews are a KPI that is increasingly integrated at the heart of companies' strategic decisions, it's because it has become an engaging, constructive and data-rich tool. Once verified, these reviews help sharpen business decisions. Through several customer cases, we will show :

·        How online reviews impact your SEO, conversion rates and web traffic

·        How to set up an entire quality management strategy via customer reviews

Why it's essential to integrate customer reviews as a KPI for your strategic decisions

• What VCs are looking for in the next generation of omni-channel shopping
• What technologies VCs believe will help retailers solve their “retail reinvention” challenges
• Stealing smart from VC funded companies:
• How mentor networks are selected and leveraged
• Creating a virtual co-working and collaborative environment
• Alignment of initiatives to ensure all of a stake in success

Over the past decade, the LEGO Group’s social media presence has grown from being non-existent, to a best-in-class, fun and engaging experience across leading social platforms, delivering meaningful and engaging interactions with millions of fans every day. In an ever changing marketing ecosystem, James will take you through how The LEGO Group has developed a global and evocative social media content strategy across audiences and social channels.

If we have learned anything from 2020, its that your customers are going to expect a best-in-class customer experience in order to keep their loyalty. So far in 2020, you were tasked daily to deliver more, scale faster, find more customers, serve more customers, leverage new digital channels, and “fix the website”. All of these competing priorities can cause your customer experience to take a bit of a back seat. However, leading retailers and brands understand the customer experience is a key to unlocking the journey to happy customers, greater revenue, and higher brand satisfaction in 2021. Learn the secret of leveraging the new generation of automation for the digital customer experience and the impact on your customers & company. 

• Learn how automation solves the increasing demands of digitally first customers.
• What we can expect from automation is 2021
• Don’t chat. Solve.

• Rethinking your social strategy, particularly during Pandemic: Moving away from highlighting product and brand, to highlighting your fans
• Bolstering impressions with well known influencers
• Partnering with micro and nano-influencers—and how it’s impacted the social sphere of business
• Ensuring authenticity from your brand ambassadors’ content, but also ensuring they follow brand protocol
• Funding influencers: not all are the same. Lessons learned from spreading budgets and time
• Don’t forget your “everyday” advocates: tracking, embracing, and empowering fans 

The global pandemic has moved much of the world online and accelerated the digital retail space. As a result, a clear opportunity has emerged for brands: optimize your marketing mix and reach consumers where they are right now. Retailers who previously relied on brick-and-mortar sales are now forced into the omnichannel reality that exists today. 

With new consumer purchasing options – such as buy online, pick-up in store – and changing local in-store conditions, retailers need to launch localized offers at scale, targeting shoppers with customized messaging and local store inventory to drive initiatives:

In this session, you'll learn how to succeed in the next normal:

• Social advertising insights from 5000 consumers globally
• Best practices on how to create localized offers at scale
• Tips on how to grow acquisition with customized creative
• Omnichannel - a complete view of customers’ purchase journey

The holidays are approaching and your customers expect instant support anytime, anywhere. At the same time, many businesses are facing budget constraints with a human-first strategy that just doesn't scale. Learn how an automation-first approach can allow you to increase customer engagement with your brand, while providing a personalized experience to every customer this holiday season. Join us as we take a deep dive into chat automation best practices with Kayla Thomson, an Automated Customer Experience (ACX) Consultant at Ada and subject matter expert on e-commerce support automation strategies. Kayla has partnered with brands including BoxyCharm, Shapermint, and Marley Spoon to deploy best-in-class CX with automation and will be sharing her best practices with us.Key takeaways we'll cover: 

·        What to consider when introducing chat automation

·        Pitfalls to avoid when building automated customer experiences

·        Kayla's top 5 tips to ensure your customers successfully self-serve, love the experience, and come back for more

• Determining how today’s economic and political climate impacts companies doing business in China 
• Gauging whether there will be an economic slowdown and the potential impact long term on your business 
• Figuring out if doing business in China will be more difficult 
• Understanding that concerns are escalating and the international customer in US retail stores may by declining