Sign up for free to find out how you can:
- 1. Strengthen your relationships with internal stakeholders:
Define how to best work with your marketing team to adapt your media strategy to respond to the fast changing advertising environment
2. Leverage new SRM tools:
Find out how to better manage your partner base to drive greater business impact in the most cost effective way
3. Benchmark against your peers and have your pressing questions answered:
Hear from marketing procurement leaders from leading advertisers- the likes of Mars, Heineken, Shell and many more and take part in live polling and Q&A
Our Marketing Procurement community must adapt to deliver a greater ROI from media spend in the current challenging post pandemic advertising landscape
Our Speakers:
Christopher Kredo
VP Procurement, Global Demand
Mars
Graeme Adams
General Manager, Media
BT
Pete Markey
Chief Marketing Officer
TSB Bank
Ekaterina Agafonova
Director of Strategic Sourcing
Heineken
Thomas Holzapfel
VP Procurement Marketing Activation
Bayer
Keith Gentry
Commercial Procurement
EMEA AstraZeneca
Nigel Gilbert
Managing Director
Accenture Interactive
Tamas Szabo
GCM Marketing
Deutsche Telekom
Louise Deane
Marketing Procurement Category Manager
Suntory
Tina Fegent
Director
Tina Fegent Procurement Consultancy
Jonathan Lewis
Head of Digital Innovation & Partnerships
Channel 4
Graham Crawshaw
Global Services Director
CASME
Lara Izlan
Director, Advertising Data & Analytics
ITV
James Coulson
Managing Partner, Strategy
Infectious Media
Steven Wales
Chief Revenue Officer
Decideware Inc.
ProcureCon Marketing Webinar Series Agenda
Wednesday 28 October
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12:00 pm - 12:05 pm
12:00 pm - 12:05 pm
Welcome Address
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12:00 pm - 12:30 pm
12:00 pm - 12:30 pm
Interview: Driving growth through transformation: How to develop a strategy that drives hyper collaboration with your marketing colleagues to deliver ROI growth
Tina Fegent, Director, Tina Fegent Procurement Consultancy
Christopher Kredo, VP Procurement, Global Demand, MarsLearn more- Evaluating your media, ecom and technology capabilities to set your business up for long-term success
- Changing perceptions: how to shift mind-sets from cost savings to investment management
- How to collaborate with agency partners to focus on reinvesting in future capabilities
- How to unlock data in global markets to eliminate media waste and to deliver targeted and personalised advertising
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12:30 pm - 1:00 pm
12:30 pm - 1:00 pm
Interview: How to work with your marketing colleagues and agency partners to adapt your media strategy in line with changing consumer behaviour
Thomas Holzapfel, VP Procurement Marketing Activation, Bayer
Graham Crawshaw, Global Services Director, CASMELearn more- What shifts are we seeing in media consumption in light of COVID-19 and will this continue post pandemic?
- Responsible advertising: How to address concerns around content quality in digital advertising and how to shift media investment as a result
- How to work with your agency partners to react quickly to market changes to deliver relevant and meaningful content at speed
- How to utilise data and consumer insights to adapt media plans
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1:00 pm - 1:20 pm
1:00 pm - 1:20 pm
Interview: The future of the Media-operating model: how does the pandemic change procurement’s role in getting to a better way of working?
Tamas Szabo, GCM Marketing, Deutsche Telekom
James Coulson, Managing Partner, Strategy, Infectious MediaLearn more- How are media operating models influenced by wider digital transformation?
- How is Covid affecting the impetus for operating model change?
- How can procurement value operating model change in these times?
- How does lockdown change the running of a media operating model process?
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1:20 pm - 1:55 pm
1:20 pm - 1:55 pm
Interview: The future of TV: How has Covid-19 impacted TV advertising and how can procurement drive further value from this media channel?
Pete Markey, Chief Marketing Officer, TSB Bank
Graeme Adams, General Manager, Media, BT
Nigel Gilbert, Managing Director, Accenture Interactive
Jonathan Lewis, Head of Digital Innovation & Partnerships, Channel 4
Lara Izlan, Director, Advertising Data & Analytics, ITVLearn more- How can media sourcing and marketing procurement teams move the conversation away from cost towards value and effectiveness?
- How do you measure the value of TV vs other media when looking at viewability, consumer traffic, brand safety, and quality of environment?
- How can advertisers leverage addressable TV and VoD to drive effective personalisation and targeting to increase ROI?
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1:55 pm - 2:15 pm
1:55 pm - 2:15 pm
Innovation Spotlight: Bayer’s Procurement Automation Journey: How to automate your Scope of Work Management programme to drive efficiencies and savings
Steven Wales, Chief Revenue Officer, Decideware Inc.
Malik Akhtar, VP Marketing Procurement , BayerLearn more -
2:15 pm - 3:15 pm
2:15 pm - 3:15 pm
Live Q&A and interactive discussion: How to automate your Scope of Work programme
Malik Akhtar, VP Marketing Procurement , Bayer
Steven Wales, Chief Revenue Officer, Decideware Inc.Learn more
Repositioning Marketing Procurement as a Driver of Business Growth
Building an Agile Content Production and Media Strategy
Interactive workshop
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