Day One: Navigating the Post-Cookie Era
All times listed below are CEST
9:50 - 10:00
Welcome Remarks
Gabriela Garay, Programmatic Pioneers Digital Content Producer
10:00 - 10:30
Keynote: How this economic situation is impacting programmatic advertising and revenue and what the programmatic ecosystem can do?
Daniel Knapp -
Chief Economist,
IAB Europe
10:30 - 11:15
Industry Presentation: The Year of Change: COVID-19, Cookies & Connectivity
Jason Downie -
Chief Revenue Officer,
Lotame
Miles Pritchard -
Managing Partner - Data Management Solutions,
OMD EMEA
Terry Hornsby -
Digital Solutions Director,
Reach
11:15 - 11:45
Case Study: Programmatic in a cookie-less world: How the digital ecosystem needs to find new ways of reinventing itself
Sascha Dolling -
Managing Partner Data Driven Marketing,
OMD
11:45 - 12:20
Interview: The New Normal: How brand safety and reaching consumers has changed in 2020
Stevan Randjelovic -
Director, Brand Safety & Digital Risk, EMEA,
GroupM
David Goddard -
Chair, IAB Europe Programmatic Trading Committee & Sr. Director, Business Development, EMEA,
IAB Europe & DoubleVerify
Steve Mougis -
SVP, Programmatic Sales & Global Strategy,
DoubleVerify
Lisa Kalyuzhny -
Senior Director, Advertiser Solutions, EMEA,
PubMatic
- Can the Coronavirus crisis prompt a correction in brand safety tactics?
- How advertisers can save advertising budget and improve efficiency of their ad campaigns, allowing them to verify that the ads are displayed as contracted with the publisher
- How ad verification force publishers to maintain transparent practices with regard to how they achieve and represent site traffic
David Goddard
Chair, IAB Europe Programmatic Trading Committee & Sr. Director, Business Development, EMEAIAB Europe & DoubleVerify
