Chris Keenan

VP, Commercial Lead, EMEA MediaMath

Chris Keenan joined MediaMath in 2013 as part of the Product organization, tasked with building the industry's first real-time activation DMP. In 2017, he moved to London to lead the International Solution Engineering team, responsible for working with brand and agency partners to craft custom tailored technology, service and strategy focused blueprints for achieving business outcomes in an ever-evolving industry. Today, Chris is responsible for MediaMath's commercial operations in the UK. Chris got a taste for the digital marketing industry early on when he founded an educational resource website, CourseNotes, in 2002, which he still operates today and utilizes as his playground for testing the latest and greatest sell-side strategies. Prior to MediaMath, Chris has worked at management consultancy, McKinsey & Co., as part of a data-driven healthcare operations startup and was part of Johnson & Johnson's Leadership Development Program.

Day One: Navigating the Post-Cookie Era

12:20 Panel Discussion: Trust and Transparency - which industry initiatives are making a difference and how can we continue to evolve and uphold industry trust and transparency during a global pandemic?