·         How is the increase in data-driven advertising leading to the wider digital transformation of marketing and media?

·         What has Covid-19 done to move this trend on and how does that impact advertisers?

·         Why do advertisers need to change media operating model to embrace the change?

·         What tools and frameworks are available to advertisers to help them make decisions on which model fits their business and how to implement it?

Join MediaMath and Vodafone in this fireside chat to hear how the DSP is creating a more transparent digital advertising ecosystem through SOURCE and what brands expect their technology partners to advertise on the open, ad-supported Internet with ease, efficiency and trust.

Accenture Interactive recently teamed with the IAB Programmatic + Data Center to examine programmatic’s evolving role in the digital media ecosystem. Join us as we discuss the key Europe insights from this research and how brands are managing their programmatic media buying in 2020 and beyond

Cookies are on their way out. Privacy regulation is disrupting how we monitor online ad exposure. Addressable advertising is getting harder but is this the end of marketing attribution?

• How to generate and share relevant insights across markets to create a stronger programmatic media plan
• How to set clear goals and standardised measurement across markets to achieve more efficient results of your media strategy
• How to avoid losing a consistent strategy across markets

Join this exclusive industry roundtable discussion for a chance to exchange experiences with your peers on best practices, overcoming obstacles and building new structures.

Join this exclusive industry roundtable discussion for an exchange with your peers about the post-cookie realities regarding audience understanding, leveraging data, measurement, and building a new ecosystem that can be trusted by all.

So much has been said about the abuse of power of the walled gardens and tech supergiants in controlling the online ad ecosystem, that the natural question to pose is what are the alternatives? In this workshop led by Flashtalking, the global leader in independent campaign management, we will look at the evolving lay of the land in AdTech today to see how, through partnerships and integrations, independent players can provide value and an insulating layer between GAFA, marketers and their data. The discussion will include input and sage perspective from industry experts Hannah Beanland and Joseph Pamboris.