Independent digital marketing agency QueryClick uses unique technology to maximise return on investment across brands’ multi-channel marketing campaigns, addressing the fears of the 50% of brands that don’t have a functioning attribution model to justify their investments and the 93% of brands that believe up to one-fifth of their ads are viewed by robots. Every channel, strategy and action may be optimised by QueryClick’s unique attribution forecasting technology, which uses machine-learning and historical data to simulate billions of future outcomes. This enables QueryClick consultants to proactively identify adjustments to its clients’ strategies across marketing channels in near-real-time, maximising investment performance beyond the capabilities of its competitors.