Programmatic Pioneers Virtual Summit

The Digital Event For Leading Brands, Publishers and Agencies

November 9, 2020 | 12PM - 3PM ET

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Unlock Your Programmatic Potential

Digital consumption has been completely upended in 2020. Due to both the economic and political climate, brands are looking for complete transparency with their ad placements, while also adhering to a tight budget (at least for now). Visibility has become even more of a necessity as agencies look to build trust in a field that is growing, albeit slightly stumped by future uncertainties.

At the Programmatic Pioneers Virtual Summit, attendees will hear from leading agencies, brands and publishers on how to building campaign transparency through metrics and innovation. Through easily accessible presentations, group panels, interviews and Q&A’s, you will learn the strategies you need to turn challenges into opportunities during a time of crisis.

New Insights, Instant Takeaways

A Head Start Against Your Competition

Insider secrets, first-hand examples and intel await as our speakers talk about what programmatic advertising looks like in the age of Covid-19.

Trusted Content For The Industry, By The Industry

We've brought the digital marketing community together for over 20 years with our flagship brand eTail. Marketing executives trust us to deliver well-researched programs.

Interact Live – Just Like At A Programmatic Pioneers Event

Live chat, virtual Q&A, and more encourage involvement (almost like our conferences). Ask questions, jot down notes, and get ready to implement takeaways.

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Our Speakers

Joshua Palau

Joshua Palau

Head of Media, Digital Platforms, and Content Production, NA

Bayer Consumer Health

Rowdie Erwin

Rowdie Erwin

Media Lead, Programmatic

Kohl's

Rick Welch

Rick Welch

Head of Programmatic Advertising

Flipboard

Nola Solomon

Nola Solomon

VP, AdSmart Programmatic

NBCUniversal

Lindsey Gold

Lindsey Gold

Business Development and Marketing Director

Honda of Los Angeles

Jana Jakovljevic

Jana Jakovljevic

Vice President of Strategic Partnerships

Cognitiv

Jessica Trainor

Jessica Trainor

VP, Ad Platform Partnerships

Comscore

Megan Kessler

Megan Kessler

Program Director

Programmatic Pioneers

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The Programmatic Pioneers Virtual Event Agenda

Unlock Your Programmatic Potential

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

    Megan Kessler, Program Director, Programmatic Pioneers

  • 12:05 pm - 12:20 pm

    12:05 pm - 12:20 pm

    Joshua Palau, Head of Media, Digital Platforms, and Content Production, NA, Bayer Consumer Health

    ·        The types of control that you could gain by owning your programmatic strategy end-to-end

    ·        Examples of success and lessons learned

    ·        Unexpected twists and turns along the way that ultimately led to an increase in new and repeat customers

    ·        Marrying data and creative to execute the most relevant advertisements to your most important customers

    Learn more

  • 12:20 pm - 12:45 pm

    12:20 pm - 12:45 pm

    Nola Solomon, VP, AdSmart Programmatic, NBCUniversal
    Lindsey Gold, Business Development and Marketing Director, Honda of Los Angeles
    Rick Welch, Head of Programmatic Advertising, Flipboard
    Jessica Trainor, VP, Ad Platform Partnerships, Comscore

    During the incredible uptick of digital engagement during this time, this panel will assess a practical guide to reach, engage, and drive attention and actions through complex programmatic landscape:

    • Addressing cross-screen measurement (or lack there of) to eliminate inconsistencies across media channels
    • Assessing measuring, and monetizing the impact of a video campaign
    • How publishers are embracing video formats to support growing advertisers demands to attract more brand spend
    • Sourcing and collating the influx of data to ensure ad is personalized and effective
    Learn more

  • 12:45 pm - 1:00 pm

    12:45 pm - 1:00 pm

    Rick Welch, Head of Programmatic Advertising, Flipboard

    The industry has a problem that is ready to leave – seeing exactly where the money you’ve invested in advertising is being implemented. This session explores how agencies and publishers can show buyers exactly where their money is going – whether that’s strategy, planning, media, or beyond.  

    Learn more

  • 1:00 pm - 1:05 pm

    1:00 pm - 1:05 pm

    During these “breakout room” roundtables led by industry thought leaders, join your retail peers to discuss today’s most pressing topics, from personalization to video to ad spend. Select one of four topics and walk away with new tools and strategies to apply at your organization:

    Learn more

  • 1:05 pm - 1:50 pm

    1:05 pm - 1:50 pm

    Jana Jakovljevic, Vice President of Strategic Partnerships, Cognitiv

    During these “breakout room” roundtables led by industry thought leaders, join your retail peers to discuss today’s most pressing topics, from personalization to video to ad spend. Select one of four topics and walk away with new tools and strategies to apply at your organization:


    Table 1: Using Deep Learning to Predict Consumer Behavior

    Jana Jakovljevic, VP of Strategic Partnerships, Cognitiv

    This round table is for all the innovative marketers out there looking to learn about the game-changing power of deep learning to predict consumer behavior, powering consistent results at scale.Learn how you can leverage the power of self-learning AI to improve your customer journey, drive ROI on your marketing campaigns, and transform your own expectations for what great performance really means in today’s media landscape.

    Learn more
View Agenda

Let’s Connect & Create A Custom Experience

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Hi, I’m Charlie, the Sponsorship Director for the Programmatic Pioneers Virtual Event. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

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Instant Value

"Attending this event makes sense if you want to add value to your company’s programmatic strategy.”

SONY

Diverse Speakers

“You can’t miss out on this event – where programmatic leaders share their different views on topical issues.”

Philips

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The Programmatic Pioneers Community

No matter your size or focus, Programmatic Pioneers is designed for those that are looking to innovate their digital display strategy. Our unique community is the perfect balance of quality and quantity.

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How Our Virtual Summits Work

Participating in a virtual summit is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!

This event is exclusively for practicing programmatic executives. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.

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